Hard Seltzer - BRICS

BRICS

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Hard Seltzer market amounts to US$589.8m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$814.3m in 2024.
Revenue, combined amounts to US$1.4bn in 2024.
The revenue, at home is expected to grow annually by 1.42% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$9bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.18 are generated in 2024.
In the Hard Seltzer market, volume, at home is expected to amount to 84.7m L by 2024.
Volume, out-of-home is expected to amount to 48.2m L in 2024.
Volume, combined is expected to amount to 132.8m L in 2024.
The Hard Seltzer market is expected to show a volume growth, at home of -3.0% in 2025.0.
The average volume per person, at home in the Hard Seltzer market is expected to amount to 0.03L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Hard Seltzer market in BRICS countries is experiencing significant growth and development.

Customer preferences: Consumers in BRICS countries are increasingly seeking healthier beverage options, which has contributed to the rise in popularity of Hard Seltzers. These low-calorie and low-sugar alcoholic beverages align with the growing health consciousness among consumers. Additionally, the refreshing and fruity flavors of Hard Seltzers appeal to a wide range of consumers, making them a popular choice for social gatherings and outdoor activities.

Trends in the market: In Brazil, the Hard Seltzer market has witnessed a surge in demand due to the country's warm climate and vibrant social culture. Consumers are embracing the convenience and lightness of Hard Seltzers as an alternative to traditional alcoholic beverages. The market in Brazil is expected to continue growing as more brands enter the market and offer a variety of flavors to cater to different consumer preferences. In Russia, the Hard Seltzer market is still in its early stages but is showing promising signs of growth. The younger population, in particular, is driving the demand for Hard Seltzers as they seek trendy and innovative alcoholic beverages. The market is expected to expand further as more consumers become aware of the product and its unique characteristics. India, with its large young population and increasing disposable income, presents a significant growth opportunity for the Hard Seltzer market. The country's evolving drinking culture and preference for lighter and healthier alcoholic beverages have contributed to the growing popularity of Hard Seltzers. As more international and local brands enter the market, the competition is expected to intensify, leading to further market growth. China, known for its booming beverage industry, is also witnessing a rise in the demand for Hard Seltzers. The market is driven by the increasing urbanization, changing consumer preferences, and the influence of Western drinking culture. Hard Seltzers are seen as a trendy and fashionable choice among young urban consumers, and the market is expected to grow as more brands capitalize on this trend.

Local special circumstances: In each BRICS country, there are unique local circumstances that influence the development of the Hard Seltzer market. For example, in Brazil, the country's warm climate and the popularity of outdoor activities contribute to the demand for refreshing and light alcoholic beverages like Hard Seltzers. In Russia, the market is still in its nascent stage, but the growing popularity of craft beer and the increasing acceptance of innovative alcoholic beverages create a favorable environment for the growth of Hard Seltzers.

Underlying macroeconomic factors: The economic growth and rising disposable income in BRICS countries have played a significant role in the development of the Hard Seltzer market. As consumers have more purchasing power, they are willing to explore new and premium alcoholic beverages, including Hard Seltzers. Additionally, the increasing urbanization and Westernization of lifestyles have influenced consumer preferences and created a demand for trendy and innovative products like Hard Seltzers. In conclusion, the Hard Seltzer market in BRICS countries is experiencing growth and development due to changing consumer preferences, local special circumstances, and underlying macroeconomic factors. As consumers seek healthier and more refreshing beverage options, Hard Seltzers provide a convenient and low-calorie choice. With the market still in its early stages in some countries, there is ample opportunity for further expansion and innovation in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.