Alcoholic Drinks - Guatemala | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$779.5m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$180.0m in 2024.
Revenue, combined amounts to US$959.5m in 2024.
The revenue, at home is expected to grow annually by 3.40% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$42.46 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 206.4m L by 2024.
Volume, out-of-home is expected to amount to 29.9m L in 2024.
Volume, combined is expected to amount to 236.3m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -0.8% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 11.24L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Guatemala has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Guatemalan consumers have shown a growing preference for premium and craft alcoholic drinks. This shift in preference can be attributed to several factors, including increasing disposable income, a desire for higher quality products, and a growing interest in unique and artisanal beverages. As a result, there has been a rise in the consumption of premium spirits, craft beers, and boutique wines in the country.

Trends in the market: One of the major trends in the Guatemalan Alcoholic Drinks market is the increasing popularity of mezcal. Mezcal, a traditional Mexican spirit made from agave plants, has gained a strong following in Guatemala due to its unique flavor profile and cultural significance. The growing demand for mezcal can be attributed to the rising interest in Mexican cuisine and the desire for authentic and exotic drinking experiences. Another trend in the market is the growing popularity of low-alcohol and non-alcoholic beverages. Health-conscious consumers are increasingly looking for alternatives to traditional alcoholic drinks, leading to a rise in the consumption of low-alcohol beers, mocktails, and alcohol-free spirits. This trend is in line with the global shift towards healthier lifestyle choices and the growing awareness of the negative health effects of excessive alcohol consumption.

Local special circumstances: One of the key factors influencing the development of the Alcoholic Drinks market in Guatemala is the country's rich cultural heritage. Guatemala has a strong tradition of producing and consuming traditional alcoholic beverages, such as rum and aguardiente. These traditional drinks hold a significant place in Guatemalan culture and are often consumed during special occasions and celebrations. The continued popularity of these traditional drinks has contributed to the overall growth of the market. Additionally, Guatemala's growing tourism industry has also had a positive impact on the Alcoholic Drinks market. The country's natural beauty, archaeological sites, and vibrant culture attract a large number of international tourists, who often seek out local alcoholic beverages as part of their cultural experience. This has created a demand for a wide range of alcoholic drinks, including traditional spirits and locally produced craft beers, further driving the growth of the market.

Underlying macroeconomic factors: The growth of the Alcoholic Drinks market in Guatemala can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income levels. This has allowed consumers to spend more on discretionary items, including alcoholic beverages. Additionally, the expanding middle class in Guatemala has contributed to the growth of the market, as this demographic segment has more purchasing power and is willing to spend on premium and higher-priced alcoholic drinks. In conclusion, the Alcoholic Drinks market in Guatemala is witnessing significant growth due to changing customer preferences, local special circumstances, and favorable macroeconomic factors. The increasing demand for premium and craft beverages, the popularity of mezcal, the rise of low-alcohol and non-alcoholic options, the country's rich cultural heritage, the growing tourism industry, and the favorable macroeconomic conditions are all contributing to the development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.