Cider, Perry & Rice Wine - Western Asia

Western Asia

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$111.8m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$58.5m in 2024.
Revenue, combined amounts to US$170.4m in 2024.
The revenue, at home is expected to grow annually by 2.03% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.50 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 27.6m L by 2024.
Volume, out-of-home is expected to amount to 4.2m L in 2024.
Volume, combined is expected to amount to 31.8m L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of -0.4% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 0.12L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in Western Asia has experienced significant growth in recent years, driven by changing consumer preferences and local special circumstances. Customer preferences in the Western Asian market have shifted towards healthier and more diverse beverage options. Cider, Perry, and Rice Wine offer a refreshing alternative to traditional alcoholic beverages, appealing to health-conscious consumers who are seeking lower alcohol content and natural ingredients. Additionally, the unique flavors and aromas of these beverages provide a novel drinking experience for consumers looking for something different. Trends in the market show a growing demand for premium and craft varieties of Cider, Perry, and Rice Wine. Consumers are willing to pay a premium for high-quality products that are made with locally sourced ingredients and traditional production methods. This trend is particularly evident in countries such as Iran and Turkey, where artisanal producers have gained popularity among consumers who value authenticity and craftsmanship. Local special circumstances also contribute to the development of the Cider, Perry & Rice Wine market in Western Asia. For example, the Middle East region has a long history of producing and consuming fruit-based beverages, making it a natural fit for the growth of the Cider and Perry market. In countries like Lebanon and Israel, where apples and pears are abundant, local producers have capitalized on this advantage by creating unique and flavorful Ciders and Perrys that cater to the local palate. Furthermore, the growing tourism industry in Western Asia has played a role in the expansion of the Cider, Perry & Rice Wine market. As more tourists visit the region, there is an increased demand for unique and authentic local products. This has created opportunities for local producers to showcase their products and attract both domestic and international consumers. Underlying macroeconomic factors have also contributed to the growth of the Cider, Perry & Rice Wine market in Western Asia. Rising disposable incomes, urbanization, and a growing middle class have resulted in higher consumer spending on premium and specialty beverages. Additionally, the increasing popularity of Western culture and lifestyle trends has influenced consumer preferences and created a demand for new and innovative alcoholic beverages. In conclusion, the Cider, Perry & Rice Wine market in Western Asia is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. As consumers seek healthier and more diverse options, the market for these beverages is expected to continue expanding in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.