Cider, Perry & Rice Wine - Eastern Africa

Eastern Africa

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$16.0bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$713.7m in 2024.
Revenue, combined amounts to US$16.7bn in 2024.
The revenue, at home is expected to grow annually by 6.44% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$34.77 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 12.3bn L by 2024.
Volume, out-of-home is expected to amount to 333.1m L in 2024.
Volume, combined is expected to amount to 12.7bn L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of 1.3% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 26.89L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in Eastern Africa has been experiencing significant growth in recent years.

Customer preferences: Customers in Eastern Africa have shown a growing interest in alternative alcoholic beverages such as cider, perry, and rice wine. These beverages offer a unique taste and flavor profile compared to traditional alcoholic drinks like beer and spirits. Additionally, they are often perceived as healthier options due to their natural ingredients and lower alcohol content. This appeals to health-conscious consumers who are looking for alternative beverage options.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Eastern Africa is the increasing availability and variety of these beverages. Local and international producers have recognized the growing demand and have started to introduce a wider range of cider, perry, and rice wine products in the region. This includes different flavors, ingredients, and packaging options to cater to the diverse preferences of consumers. Another trend in the market is the rising popularity of craft and artisanal cider, perry, and rice wine. Consumers are becoming more interested in unique and high-quality products that are produced in small batches and offer a distinct taste. This trend aligns with the global movement towards craft beverages and the desire for authentic and locally-produced goods.

Local special circumstances: Eastern Africa is known for its rich agricultural resources, including a variety of fruits and grains that can be used in the production of cider, perry, and rice wine. This provides local producers with a competitive advantage in terms of sourcing fresh and high-quality ingredients. Additionally, the region's climate and growing conditions are favorable for the cultivation of fruits such as apples and pears, which are key ingredients in cider and perry production. Furthermore, Eastern Africa has a growing tourism industry, attracting visitors from around the world. This presents an opportunity for local producers to showcase their cider, perry, and rice wine products to a wider audience. Tourists often seek out unique and authentic experiences, including trying local beverages, which can contribute to the growth of the market.

Underlying macroeconomic factors: The economic growth and rising disposable incomes in Eastern Africa have also played a role in the development of the Cider, Perry & Rice Wine market. As consumers have more purchasing power, they are willing to explore new and premium alcoholic beverages. This has led to an increase in demand for higher-end cider, perry, and rice wine products. Furthermore, changing demographics and urbanization in the region have contributed to the growth of the market. Younger consumers, in particular, are more open to trying new and innovative alcoholic beverages. As the urban population continues to grow, the demand for cider, perry, and rice wine is expected to increase further. In conclusion, the Cider, Perry & Rice Wine market in Eastern Africa is developing due to changing customer preferences, the availability of a wider range of products, local special circumstances such as favorable agricultural resources and growing tourism, and underlying macroeconomic factors such as economic growth and urbanization. This presents opportunities for both local and international producers to tap into the growing demand for these alternative alcoholic beverages.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.