Alcoholic Drinks - BRICS | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$309.1bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$168.3bn in 2024.
Revenue, combined amounts to US$477.4bn in 2024.
The revenue, at home is expected to grow annually by 2.46% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$93.74 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 70.4bn L by 2024.
Volume, out-of-home is expected to amount to 31.1bn L in 2024.
Volume, combined is expected to amount to 101.5bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -1.2% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 21.36L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in BRICS is experiencing significant growth and development. Customer preferences in the Alcoholic Drinks market in BRICS are shifting towards premium and craft beverages. Consumers are becoming more discerning and are willing to pay a premium for high-quality and unique alcoholic drinks. This trend is driven by a desire for a more sophisticated drinking experience and a growing interest in trying new and different flavors. In addition, there is a rising demand for healthier options, such as low-alcohol or alcohol-free beverages, as consumers become more health-conscious. Trends in the market vary across the different BRICS countries. In Brazil, there is a growing demand for craft beer, with microbreweries popping up across the country. This trend is driven by a younger generation of consumers who are looking for more flavorful and diverse beer options. In Russia, there is a strong preference for vodka, which has a long-standing cultural significance. However, there is also a growing interest in imported spirits, such as whiskey and tequila, as consumers become more exposed to international trends. In India, the Alcoholic Drinks market is experiencing a shift towards premium and imported spirits. As disposable incomes rise and the middle class expands, consumers are willing to spend more on high-quality alcoholic beverages. This trend is particularly evident in the urban areas, where consumers are more exposed to global trends and have a higher purchasing power. In China, there is a growing demand for wine, especially among the younger generation. Wine is seen as a symbol of sophistication and is increasingly consumed during social gatherings and celebrations. Local special circumstances play a significant role in shaping the Alcoholic Drinks market in BRICS. For example, in Brazil, the country's warm climate and vibrant culture contribute to the popularity of refreshing and tropical drinks, such as caipirinhas and cocktails. In Russia, the long and harsh winters create a demand for strong and warming spirits, such as vodka. In India, cultural and religious factors influence the consumption of alcoholic drinks, with certain states having stricter regulations and higher taxes on alcohol. Underlying macroeconomic factors also impact the Alcoholic Drinks market in BRICS. Economic growth and rising disposable incomes in countries like China and India have led to an increase in consumer spending on luxury goods, including premium alcoholic beverages. In contrast, economic challenges in Brazil and Russia have affected consumer purchasing power and led to a shift towards more affordable options. Additionally, government regulations and taxes on alcohol can significantly impact the market, with changes in policies affecting the availability and affordability of alcoholic drinks. Overall, the Alcoholic Drinks market in BRICS is evolving to meet changing consumer preferences and demands. The market is driven by a desire for premium and craft beverages, as well as a growing interest in healthier options. Local special circumstances and underlying macroeconomic factors also play a role in shaping the market dynamics in each country.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.