Alcoholic Drinks - Bosnia and Herzegovina

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$452.2m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$349.7m in 2024.
Revenue, combined amounts to US$801.8m in 2024.
The revenue, at home is expected to grow annually by -1.96% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$141.60 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 106.0m L by 2024.
Volume, out-of-home is expected to amount to 59.0m L in 2024.
Volume, combined is expected to amount to 165.0m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -5.8% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 33.17L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Bosnia and Herzegovina is experiencing steady growth due to changing customer preferences and favorable local circumstances.

Customer preferences: Bosnia and Herzegovina has a long-standing tradition of consuming alcoholic beverages, and this cultural preference continues to influence the market. The majority of consumers in the country prefer traditional drinks such as rakija, a fruit brandy, and wine. However, there is also a growing demand for international spirits and beers, particularly among the younger population. This shift in preferences can be attributed to increased exposure to global trends and a desire for new and innovative flavors.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Bosnia and Herzegovina is the rise in craft beer consumption. Craft breweries have gained popularity in recent years, offering a wide range of unique and high-quality beers. This trend is driven by the younger generation's interest in exploring new flavors and supporting local businesses. Additionally, the growing tourism industry in the country has contributed to the demand for craft beers, as visitors seek to experience the local culture and taste authentic products. Another trend in the market is the increasing popularity of premium and imported spirits. As disposable incomes rise and consumers become more sophisticated in their tastes, there is a growing demand for high-end spirits such as whiskey, vodka, and gin. This trend is driven by the perception that premium spirits offer superior quality and a more refined drinking experience. The availability of a wide range of imported spirits in local bars and restaurants has also contributed to their popularity.

Local special circumstances: Bosnia and Herzegovina has a unique market landscape due to its complex political structure and diverse ethnic makeup. This has led to a fragmented market with regional variations in consumer preferences. For example, in the predominantly Bosniak regions, there is a higher demand for non-alcoholic beverages due to religious and cultural reasons. On the other hand, in the predominantly Croat and Serb regions, alcoholic drinks are more widely consumed. This diversity presents both challenges and opportunities for market players, who must tailor their products and marketing strategies to cater to the specific preferences of each region.

Underlying macroeconomic factors: The Alcoholic Drinks market in Bosnia and Herzegovina is influenced by various macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable incomes and consumer spending. This has positively impacted the demand for alcoholic beverages, as consumers have more purchasing power to indulge in their preferred drinks. Additionally, the growing tourism industry has also contributed to the market's growth, as tourists often seek to experience the local cuisine and beverages. In conclusion, the Alcoholic Drinks market in Bosnia and Herzegovina is witnessing growth due to changing customer preferences, including the rise in craft beer consumption and the demand for premium and imported spirits. The market is also shaped by local special circumstances, such as regional variations in consumer preferences. Furthermore, underlying macroeconomic factors, such as steady economic growth and a thriving tourism industry, are driving the market's development.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.