Beer - Oman | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$94.4m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$30.9m in 2024.
Revenue, combined amounts to US$125.3m in 2024.
The revenue, at home is expected to grow annually by 0.06% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$20.02 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 13.8m L by 2024.
Volume, out-of-home is expected to amount to 4.8m L in 2024.
Volume, combined is expected to amount to 18.6m L in 2024.
The Beer market is expected to show a volume growth, at home of -2.3% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 2.93L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Oman has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Oman have shifted towards a more cosmopolitan lifestyle, with an increasing demand for international beer brands. This can be attributed to the growing expatriate population and the influence of global trends. Consumers are seeking a wider variety of beer options, including craft beers and flavored beers, which offer unique and distinct flavors. In addition, there is a growing preference for premium and imported beers, as consumers are willing to pay a premium for higher quality and unique taste experiences. Trends in the market indicate a shift towards convenience and accessibility. As more consumers lead busy lifestyles, there is a growing demand for canned and bottled beers that can be easily consumed on-the-go or at social gatherings. This trend is further supported by the rise of e-commerce platforms, which provide consumers with the convenience of purchasing their favorite beers online and having them delivered to their doorstep. Local special circumstances also play a role in the development of the Beer market in Oman. The country has a predominantly Muslim population, and the consumption of alcohol is regulated. However, there is a growing acceptance of moderate alcohol consumption among non-Muslim expatriates and tourists. This has led to the establishment of licensed venues, such as hotels, restaurants, and bars, where alcohol is served. These venues contribute to the growth of the beer market by providing consumers with a social and recreational space to enjoy their favorite beers. Underlying macroeconomic factors, such as population growth, increasing disposable incomes, and tourism, have also contributed to the development of the Beer market in Oman. The country's population has been steadily growing, creating a larger consumer base for beer products. Rising disposable incomes have enabled consumers to spend more on leisure activities, including the purchase of alcoholic beverages. Furthermore, Oman has been actively promoting tourism, attracting a growing number of international visitors who contribute to the demand for beer. In conclusion, the Beer market in Oman is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Consumers are seeking a wider variety of beer options, including craft and flavored beers, while also showing a preference for premium and imported brands. The market is also witnessing a shift towards convenience and accessibility, driven by busy lifestyles and the rise of e-commerce platforms. Local special circumstances, such as the acceptance of moderate alcohol consumption among non-Muslims, and underlying macroeconomic factors, such as population growth and rising disposable incomes, further contribute to the growth of the beer market in Oman.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.