Beer - Eastern Africa | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$6.5bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$735.0m in 2024.
Revenue, combined amounts to US$7.2bn in 2024.
The revenue, at home is expected to grow annually by 7.56% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$14.14 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 4.0bn L by 2024.
Volume, out-of-home is expected to amount to 261.4m L in 2024.
Volume, combined is expected to amount to 4.3bn L in 2024.
The Beer market is expected to show a volume growth, at home of 0.9% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 8.79L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Eastern Africa has been experiencing significant growth in recent years. Customer preferences in the region have played a major role in driving this growth. Beer is a popular alcoholic beverage choice among consumers in Eastern Africa, and it is often seen as a social drink that is enjoyed during celebrations and gatherings. Additionally, the younger population in the region has shown a growing interest in beer, contributing to the increased demand. Trends in the market indicate a shift towards premium and craft beers. Consumers are becoming more discerning in their beer choices, seeking out unique flavors and higher quality products. This trend is in line with global preferences, as craft beer has gained popularity worldwide. As a result, breweries in Eastern Africa are expanding their offerings to include a wider range of beer styles and flavors to cater to this growing demand. Local special circumstances also contribute to the development of the beer market in Eastern Africa. The region has a rich cultural heritage, and traditional brewing methods are still practiced in many communities. This has led to the emergence of microbreweries and brewpubs that focus on producing small-batch, artisanal beers. These local breweries often incorporate traditional ingredients and brewing techniques, offering consumers a unique and authentic beer experience. Underlying macroeconomic factors have also played a role in the growth of the beer market in Eastern Africa. The region has experienced steady economic growth in recent years, leading to an increase in disposable income and a growing middle class. As a result, consumers have more purchasing power and are able to afford higher-priced beers. This has created opportunities for breweries to introduce premium and craft beer options to the market. In conclusion, the Beer market in Eastern Africa is developing due to customer preferences for social drinking, a shift towards premium and craft beers, local special circumstances such as traditional brewing methods, and underlying macroeconomic factors such as economic growth and increasing disposable income. These factors have created a favorable environment for breweries to expand their offerings and cater to the evolving tastes and preferences of consumers in the region.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.