Beer - Central & Western Europe | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$42.7bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$59.4bn in 2024.
Revenue, combined amounts to US$102.1bn in 2024.
The revenue, at home is expected to grow annually by 1.13% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$127.30 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 17.4bn L by 2024.
Volume, out-of-home is expected to amount to 5.7bn L in 2024.
Volume, combined is expected to amount to 23.1bn L in 2024.
The Beer market is expected to show a volume growth, at home of -1.4% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 51.83L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Central & Western Europe has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards premium and craft beers, with consumers increasingly seeking out unique and high-quality products. This trend is driven by a growing interest in exploring different flavors and styles of beer, as well as a desire to support local breweries. As a result, there has been a proliferation of small and independent breweries across the region, offering a wide variety of specialty beers. In addition to premium and craft beers, there is also a growing demand for low-alcohol and non-alcoholic beers in Central & Western Europe. Health-conscious consumers are increasingly seeking out these options as alternatives to traditional alcoholic beverages. This trend is further supported by changing attitudes towards alcohol consumption, with many individuals choosing to moderate their intake or abstain altogether. The Beer market in Central & Western Europe is also influenced by local special circumstances. For example, in countries such as Germany and Belgium, beer is deeply ingrained in the culture and is often consumed as part of social gatherings and celebrations. This cultural significance drives demand for beer and contributes to the overall growth of the market. Underlying macroeconomic factors also play a role in the development of the Beer market in Central & Western Europe. The region has experienced steady economic growth in recent years, leading to increased disposable income and consumer spending. This has allowed consumers to indulge in premium and craft beers, which are typically more expensive than mass-produced alternatives. Furthermore, the Beer market in Central & Western Europe is influenced by changing demographics. The region has a large population of young adults who are more open to trying new and innovative products. This demographic shift has created opportunities for breweries to experiment with different flavors and styles, catering to the evolving tastes of consumers. Overall, the Beer market in Central & Western Europe is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Premium and craft beers, low-alcohol and non-alcoholic options, and cultural significance all contribute to the expansion of the market. With the continued interest in unique and high-quality products, as well as the growing demand for healthier alternatives, the Beer market in Central & Western Europe is expected to continue its upward trajectory in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.