Beer - Bhutan | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$14.6m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.7m in 2024.
Revenue, combined amounts to US$16.3m in 2024.
The revenue, at home is expected to grow annually by 3.83% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$18.43 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 6.5m L by 2024.
Volume, out-of-home is expected to amount to 395.9k L in 2024.
Volume, combined is expected to amount to 6.9m L in 2024.
The Beer market is expected to show a volume growth, at home of -0.5% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 8.21L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Bhutan has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Bhutanese consumers are increasingly looking for a wider variety of beer options, including craft beers and imported brands. This shift in preference can be attributed to a growing interest in trying new flavors and experiencing different beer styles. Additionally, consumers are becoming more health-conscious and are seeking beers that are low in calories and made from natural ingredients.

Trends in the market: One of the key trends in the Bhutanese beer market is the rise of craft breweries. These small-scale, independent breweries are gaining popularity among consumers who appreciate the unique flavors and quality of craft beers. Craft breweries often experiment with local ingredients, giving their beers a distinct taste that appeals to beer enthusiasts. Another trend in the market is the increasing demand for imported beers. Bhutanese consumers are becoming more adventurous in their beer choices and are seeking out international brands from countries known for their beer production, such as Germany, Belgium, and the United States. This trend is driven by the desire for novelty and the perception of imported beers as being of higher quality.

Local special circumstances: Bhutan has a unique cultural heritage that influences the beer market. The country is known for its traditional alcoholic beverage called "ara," which is made from fermented rice, maize, or barley. Ara holds a significant place in Bhutanese culture and is often consumed during religious and social gatherings. However, the growing popularity of beer among the younger generation is gradually impacting the consumption of ara.

Underlying macroeconomic factors: Bhutan's growing economy and increasing disposable income have contributed to the development of the beer market. As people have more money to spend, they are willing to try new products and indulge in recreational activities, including consuming beer. Additionally, the tourism industry in Bhutan has been growing steadily, attracting visitors from around the world who contribute to the demand for beer. In conclusion, the Beer market in Bhutan is evolving to meet the changing preferences of consumers. Craft breweries and imported beers are gaining traction, driven by the desire for unique flavors and experiences. The local cultural heritage and growing economy also play a role in shaping the market. As Bhutan continues to develop, the beer market is likely to expand further, offering consumers a wider range of options to choose from.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.