The Soccer Market in Zimbabwe has seen minimal growth due to factors such as limited infrastructure in Soccer Media, low consumer spending on Soccer Merchandise, and small-scale ticket sales. The slow growth can also be attributed to the lack of investment in the Soccer industry as a whole. Increased support and investments are needed to drive growth in this market.
Customer preferences: There has been a rise in demand for virtual and contactless services in the Soccer Market within the Sports Market, driven by the COVID-19 pandemic. This trend has influenced the way in which soccer clubs engage with their fans and market their products. Online streaming of games, e-commerce, and virtual fan interactions have become vital in connecting with consumers. Additionally, with the increase in mobile phone adoption and internet penetration in Zimbabwe, there is also a burgeoning market for digital soccer content and merchandise.
Trends in the market:
In Zimbabwe, the Soccer Market within the Sports Market is experiencing a surge in online betting platforms and digital marketing strategies. This trend is driven by the growing accessibility of technology and increasing interest in sports betting. The trajectory of this trend is expected to continue upwards as more companies enter the market and new technologies emerge. This trend has significant implications for industry stakeholders, such as sports teams and marketers, as it provides new opportunities for revenue generation and expands the market reach. However, it also raises concerns about potential addiction and ethical implications surrounding online betting. As this trend continues to grow, it is important for stakeholders to stay updated on regulations and responsible gambling practices.
Local special circumstances: In Zimbabwe, the Soccer Market within the Sports Market is heavily influenced by the countrys economic situation and lack of infrastructure. The countrys ongoing financial crisis has made it difficult for local teams to compete and attract sponsors, hindering the development of the market. Additionally, the lack of modern sports facilities and proper training grounds limits the growth of the market and the quality of players. These local factors create unique challenges for the Soccer Market in Zimbabwe, which must be carefully navigated by stakeholders to ensure its success.
Underlying macroeconomic factors: The Soccer Market within the Sports Market in Zimbabwe is heavily impacted by macroeconomic factors such as the countrys overall economic health, inflation rates, government policies, and global economic trends. Due to the countrys economic instability and high inflation rates, the purchasing power of individuals has decreased, leading to a decline in demand for sports-related products and services. Additionally, the lack of investment in infrastructure and limited government support for the sports sector has hindered the growth and development of the market. However, global sponsorships and partnerships, as well as increasing interest in international tournaments, have presented opportunities for growth in the market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
