Soccer - Philippines | Statista Market Forecast

Revenue in the Soccer market is projected to reach US$104.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.43%, resulting in a projected market volume of US$123.50m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$9.70bn in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to US$18.81 in 2024.
In the Soccer market, the number of users is expected to amount to 6.1m users by 2029.
User penetration in the Soccer market will be at 4.7% in 2024.

Definition:

The Soccer market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of soccer (football). It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to soccer matches worldwide. Additionally, it includes the sale of tickets for live soccer events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to soccer, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Soccer Media: Encompasses revenues from television and online streaming rights for soccer matches.
Soccer Ticket Sales: Comprises revenues from tickets sold for soccer matches held in stadiums, online ticketing platforms, and season ticket packages.
Soccer Merchandising: Includes revenues from the sale of official club merchandise, player merchandise, and general soccer-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket users, merchandise sales volumes, and users. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Soccer market include broadcasting networks, sports clubs, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

In the Philippines Sports Market, the Soccer Market is experiencing minimal growth due to factors such as limited media coverage, lack of popular local teams, and low purchasing power for merchandise and tickets. The slow growth rate can also be attributed to the growing popularity of other sports in the country.

Customer preferences: Sports have always been an integral part of Philippine culture, with basketball and boxing dominating the market. However, there has been a noticeable rise in interest and participation in soccer, particularly among the younger generation. This can be attributed to the increasing accessibility of international soccer leagues through online streaming platforms. Additionally, with the countrys growing middle class and increasing globalization, more Filipinos are being exposed to the popularity of soccer worldwide, leading to a shift in consumer preferences and choice of sport. This trend is likely to continue as technology continues to play a significant role in providing access to different sports leagues, creating diversified interests among consumers.

Trends in the market: In the Philippines, the Soccer Market within the Sports Market is experiencing an upward trend in the adoption of digital platforms for fan engagement. With the recent rise in online streaming services and social media, sports fans are now able to access live matches and exclusive content through their devices. This trend is expected to continue and improve, creating new opportunities for sponsors and advertisers to reach a wider audience. Additionally, the integration of e-commerce and gamification elements in these platforms offers potential revenue streams for sports organizations. However, this also poses a challenge for traditional media outlets, as they struggle to compete with the growing popularity of digital platforms in the Sports market. Overall, the digital transformation of the Soccer Market in the Philippines presents both opportunities and challenges for stakeholders, requiring them to adapt and innovate in order to stay relevant in this evolving landscape.

Local special circumstances: In the Philippines, the Soccer Market is heavily influenced by the countrys passion for the sport and its rich cultural history. This has resulted in a unique soccer fan base that is deeply connected to the local teams and their players. Additionally, the Philippines geographical location within Southeast Asia also presents interesting opportunities for the Soccer Market, with easy access to neighboring countries and potential expansion into the Asian soccer market. This, combined with the recent growth in sporting events and facilities, highlights the countrys potential for further development in the Soccer Market.

Underlying macroeconomic factors: The soccer market in the Philippines is impacted by macroeconomic factors such as consumer spending, global economic trends, and government policies. With a population of over 100 million people, the Philippines is a promising market for the sports industry. However, the countrys GDP growth has recently slowed down, affecting consumer spending and potentially impacting the purchasing power of sports enthusiasts. Additionally, the governments promotion of sports and investment in sports infrastructure may present opportunities for growth in the soccer market. However, challenges such as high import taxes and limited sports education and training programs may hinder its potential growth. As global economic and political conditions continue to evolve, it is crucial for the soccer market to adapt and capitalize on favorable macroeconomic factors to sustain growth in the Philippines.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.