The Soccer Market in Kazakhstan is experiencing minimal growth due to factors such as limited advertising and sponsorship opportunities in the sub-markets of Soccer Media and reduced consumer spending on Soccer Merchandise and Ticket Sales. Additionally, cultural preferences for other sports and a lack of governmental support are also impacting the markets growth rate. However, the market still holds potential for growth, with increasing digitalization and rising interest in soccer among the younger population.
Customer preferences: There has been a growing interest in competitive amateur and youth soccer leagues in Kazakhstan, driven by the countrys focus on developing promising young talent and hosting international tournaments. This has led to a rise in demand for professional coaching and training services, as well as specialized equipment and apparel. Additionally, with the increasing popularity of global soccer leagues, Kazakh consumers are also showing a preference for streaming services and online content, fueling the growth of the digital aspect of the market.
Trends in the market: In Kazakhstan, the Soccer Market within the Sports Market is experiencing a surge in popularity, with a growing number of young athletes investing in soccer training and joining local clubs. This trend is expected to continue as the government is actively promoting the sport and investing in infrastructure. For stakeholders in the industry, this presents a promising opportunity to capitalize on the growing interest in soccer. Furthermore, there is an increasing demand for professional soccer leagues and tournaments, creating opportunities for partnerships and sponsorships within the market. This trajectory bodes well for the growth of the soccer industry and its stakeholders.
Local special circumstances: In Kazakhstan, the Soccer Market within the Sports Market is heavily influenced by the countrys love for traditional sports such as horseback riding and wrestling. These cultural customs contribute to the popularity of physical activity and competition in the country, creating a strong foundation for interest in soccer. Additionally, Kazakhstans unique geographical location at the crossroads of Europe and Asia leads to a diverse fan base and potential for international partnerships. The countrys relaxed regulations on sponsorships and partnerships also make it an attractive market for soccer clubs and brands looking to expand into new markets.
Underlying macroeconomic factors: The growth of the Soccer Market within the Sports Market in Kazakhstan is driven by macroeconomic factors such as increasing consumer spending on sports and leisure activities, growing popularity of soccer as a national sport, and government investments in sports infrastructure. The countrys strong economic growth, stable political climate, and efforts to promote tourism also contribute to the development of the Soccer Market. Additionally, favorable tax policies and foreign investment incentives have attracted international teams and players to participate in the countrys soccer leagues, further driving the growth of the market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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