Sports

Revenue in the Sports market is projected to reach US$153.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.27%, resulting in a projected market volume of US$171.80m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$12.34 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in the Philippines has experienced limited growth due to factors such as lack of infrastructure and low investment in development strategies. However, the popularity of sub-markets like Soccer and Basketball, along with increasing awareness of health benefits, may contribute to potential growth in the future.

Customer preferences: With the rise of health and wellness consciousness in the Philippines, consumers are now looking to invest in sports equipment and gadgets that can help them track and improve their physical health. Additionally, the growing popularity of digital fitness platforms, such as online workout classes and virtual personal training, is also evident. This trend is also fueled by the increasing adoption of a more active and health-conscious lifestyle among the younger generation. As a result, the Sports market in the Philippines is witnessing a shift towards digital solutions and technology-driven fitness options.

Trends in the market: In the Philippines, the Sports market is experiencing a surge in the demand for virtual fitness programs. With the ongoing COVID-19 pandemic, many gyms and fitness studios have had to temporarily close, leading to a rise in online fitness platforms. This trend is projected to continue in the foreseeable future, as consumers prioritize convenience and safety while still prioritizing their health and wellness. This shift towards virtual fitness programs also presents an opportunity for industry stakeholders to tap into a wider market, particularly in remote and less densely populated areas. Overall, the trend towards digitalization in the Sports market has the potential to revolutionize the industry and create more accessible and convenient options for consumers.

Local special circumstances: In the Philippines, the Sports Market is heavily influenced by the countrys love for basketball and boxing. The Philippine Basketball Association (PBA) and Manny Pacquiao are major drivers of this market. Additionally, the countrys tropical climate and beautiful beaches make it an ideal location for outdoor sporting activities, leading to the popularity of watersports, such as surfing and scuba diving. Moreover, the governments efforts to promote sports tourism through investments in infrastructure and hosting international events have further propelled the growth of the Sports Market in the Philippines.

Underlying macroeconomic factors: The Sports market in the Philippines is heavily affected by macroeconomic factors such as the countrys overall economic stability, government policies, and global economic trends. A flourishing economy and stable political environment are crucial for the growth of the Sports market as it creates a conducive environment for businesses to thrive. Furthermore, investments in infrastructure and technology advancements in the sports industry are critical factors that contribute to the success of the market. In comparison, countries with unstable economic conditions or limited government support for the sports industry may experience slower market growth and face more significant challenges in establishing a robust and sustainable Sports market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.