Sports

Revenue in the Sports market is projected to reach US$469.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.75%, resulting in a projected market volume of US$538.10m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$45.85 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in GCC has been experiencing minimal growth, influenced by factors such as limited fan base for certain sub-markets and low media coverage. However, increasing government investment and popularity of national teams have also contributed to the overall growth.

Customer preferences: The GCC region has seen a rise in health-conscious consumers, leading to an increasing demand for organic, natural, and plant-based food products. This trend is driven by a growing awareness of the importance of a healthy and balanced diet, as well as concerns over food safety and sustainability. Furthermore, with the rise of social media and influencer culture, there has been a shift towards prioritizing aesthetics and presentation in food choices. As a result, there has been a surge in demand for visually appealing and Instagram-worthy food options in the market.

Trends in the market: In the GCC, the Sports Market is experiencing a rise in e-sports and virtual events. With restrictions on large gatherings and sporting events, there has been a shift towards online competitions and virtual experiences. This trend is expected to continue as technology advancements make virtual events more immersive and engaging for audiences. The significance of this trend is evident in the increasing investments in e-sports and virtual event platforms by sports teams and leagues. This has potential implications for industry stakeholders as it opens up new revenue streams and opportunities for partnerships with technology companies. Apart from virtual events, there is also a growing trend of personalized training and fitness programs through digital platforms, catering to the preferences of fitness enthusiasts. This trend is expected to shape the future of the Sports Market, as it offers convenience, flexibility, and customization for consumers, while also providing data and insights for businesses to better understand their target audience.

Local special circumstances: In the GCC, the Sports Market is heavily influenced by the regions high-income population and their interest in luxury and premium products. The Sports market in these countries is driven by a combination of traditional sports such as camel racing and falconry, as well as Western sports such as football and tennis. Additionally, the regions hot climate and extravagant lifestyles also contribute to the demand for sports and fitness products. The local cultures emphasis on physical fitness and health has also spurred the growth of the Sports market in the GCC.

Underlying macroeconomic factors: The Sports Market market in the GCC region is heavily influenced by macroeconomic factors such as economic growth, government spending, and consumer confidence. As the economies in the GCC countries continue to diversify and grow, there is a greater emphasis on promoting sports and leisure activities, leading to increased investments in sports infrastructure, sponsorships, and ticket sales. Furthermore, favorable tax policies, high disposable income, and increased popularity of international sports events also contribute to the growth of the Sports Market market in the GCC region. Overall, the positive macroeconomic outlook of the GCC countries is expected to continue boosting the growth of the Sports Market market in the coming years.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.