Cricket Media - South Africa

South Africa

Highlights

Revenue in the Cricket Media market is projected to reach US$54.55m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.33%, resulting in a projected market volume of US$55.46m by 2029.
In global comparison, most revenue will be generated India (US$1.16bn in 2024).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$6.93 in 2024.
In the Cricket Media market, the number of users is expected to amount to 7.8m users by 2029.
User penetration in the Cricket Media market will be at 12.9% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket Media Market is facing a negligible decline in South Africa, due to low consumer awareness and lack of investment in digital technologies. Online services are not yet convenient for cricket fans.

Customer preferences: The Cricket Media Market in South Africa is experiencing a shift towards digital platforms, with an increasing demand for live streaming and online content consumption. This trend is largely driven by the younger demographic, who are more tech-savvy and prefer to consume their favorite sports content on their mobile devices. With the rise of digital media, traditional broadcast networks are also integrating digital strategies to stay relevant and reach a wider audience. This digital shift is also paving the way for new forms of cricket content, such as interactive games and virtual reality experiences, to engage with fans in innovative ways. This aligns with the overall trend seen in the Sports market, where there has been a significant growth in the adoption of digital solutions for entertainment and engagement.

Trends in the market: In South Africa, the Cricket Media Market is seeing a surge in online streaming services for cricket matches, providing easier access to live games for fans. Additionally, there is a growing trend of using social media platforms to share real-time updates and highlights, increasing engagement with the sport. As the popularity of online content and social media continues to rise, it is likely that the Cricket Media Market will see a shift towards digital media and targeted advertising to reach a wider audience. This could have significant implications for industry stakeholders, as traditional media platforms may need to adapt to stay relevant in the ever-evolving digital landscape.

Local special circumstances: In South Africa, the Cricket Media Market is heavily influenced by the countrys diverse demographics and cultural landscape. With a significant portion of the population being avid cricket fans, there is a strong demand for media coverage and content, leading to a competitive market. Additionally, the presence of multiple languages and cultures within the country adds unique challenges for media companies to cater to various audiences. Furthermore, the countrys regulatory framework also plays a role in shaping the Cricket Media Market, with certain broadcasting rights and advertising regulations impacting the industrys dynamics.

Underlying macroeconomic factors: The growth of the Cricket Media Market in South Africa is heavily impacted by macroeconomic factors such as the countrys economic health, global trends, and fiscal policies. With the rise of digital media and streaming platforms, the cricket market has seen a shift in consumer behavior and preferences. Factors like a stable economy, adequate investment in sports infrastructure, and favorable government policies play a critical role in promoting growth within the market. Furthermore, the popularity of cricket as a national sport and South Africas success in international tournaments also contribute to the growth of the Cricket Media Market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.