Market Insights Advertising & Media Sports Cricket

Cricket Media - Kazakhstan

Kazakhstan

Revenue in the Cricket Media market is projected to reach US$68.91k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.04%, resulting in a projected market volume of US$76.25k by 2029.
In global comparison, most revenue will be generated in India (US$1,164,000.00k in 2024).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$1.29 in 2024.
In the Cricket Media market, the number of users is expected to amount to 57.1k users by 2029.
User penetration in the Cricket Media market will be at 0.3% in 2024.

Market

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Analyst Opinion

The Cricket Media market in Kazakhstan nan is facing minimal decline in growth due to various factors, including the increasing adoption of digital technologies, heightened health consciousness among consumers, and the convenience of online health services within the Sports market.

Customer preferences: As the popularity of cricket continues to grow in Kazakhstan, there has been a noticeable increase in the demand for live streaming and digital content related to the sport. This trend is driven by the younger demographic, who are more tech-savvy and prefer to consume media on their mobile devices. Additionally, with the rise of social media influence, cricket teams and players are utilizing these platforms to engage with fans and increase their reach. As a result, there has been a shift towards more digital marketing and advertising strategies in the cricket media market.

Trends in the market: In Kazakhstan, there is a growing demand for digital media coverage of cricket matches, with more fans turning to online platforms and streaming services for live updates and highlights. This trend is driven by an increase in internet and smartphone penetration, as well as a young and tech-savvy population. This presents an opportunity for media companies to invest in digital content and platforms targeting the cricket market. However, with limited infrastructure and financing, there may be challenges in meeting the growing demand for digital media services. It will be crucial for industry stakeholders to keep up with these trends and develop innovative strategies to stay competitive in the evolving cricket media market.

Local special circumstances: In Kazakhstan, the Cricket Media Market is influenced by the countrys geographical and cultural factors. With a strong interest in sports, particularly cricket, the media market has seen a rise in the popularity of broadcasting and streaming services for cricket events. The countrys rapid modernization and growing internet penetration have also contributed to the growth of the cricket media market. However, the market is hindered by regulatory restrictions on foreign media ownership, limiting the entry of international media companies.

Underlying macroeconomic factors: The Cricket Media Market in Kazakhstan is highly influenced by macroeconomic factors such as economic stability, government policies, and foreign investments. Kazakhstans growing economy and increasing focus on digital transformation have created an ideal environment for the growth of the Cricket Media Market. Moreover, the countrys large population of cricket enthusiasts and growing interest in sports media have also contributed to the markets growth. Furthermore, favorable government policies and investments in sports infrastructure have helped boost the demand for cricket media in the country. The increasing popularity of cricket in international markets and strategic partnerships with global media companies have also positively impacted the markets growth.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.