The Basketball Market in Kazakhstan is seeing minimal growth, influenced by key factors such as increased digital media coverage, growing fan interest in merchandise, and the convenience of online ticket sales. However, external forces like the pandemic and economic downturn may have a negative impact on overall market growth.
Customer preferences:
In Kazakhstans basketball market, there has been a noticeable increase in consumer interest towards custom merchandise and fan gear. With the rise of social media, fans have become more vocal and expressive about their support for their favorite teams and players. This has led to a growing demand for team-branded clothing, accessories, and other merchandise. Furthermore, the inclusion of international players in local teams has also contributed to the trend of collecting and displaying team merchandise as a form of cultural appreciation and identity.
Trends in the market:
In Kazakhstan, the Basketball Market within the Sports Market is experiencing an upward trend with the rise of professional leagues and international tournaments. With the countrys increasing interest and investment in basketball, there has been a growing demand for top-quality equipment and training programs. This trend has significant implications for industry stakeholders such as sports equipment manufacturers, training facilities, and professional teams. It presents an opportunity for these stakeholders to expand their market presence and attract more consumers. Additionally, the integration of technology in basketball, such as video analysis and wearable devices, is expected to further enhance the sports popularity and raise the level of competition in the market.
Local special circumstances: In Kazakhstan, the basketball market is heavily influenced by the countrys love for the sport, with a significant portion of its population actively participating in the game. Additionally, the governments investments in sports infrastructure and development programs have significantly boosted the popularity and competitiveness of the sport. The countrys location between Europe and Asia also allows for potential partnerships and collaborations, further driving the growth of the basketball market.
Underlying macroeconomic factors: The Basketball Market in Kazakhstan is greatly influenced by macroeconomic factors such as the overall health of the economy, government policies and investments, and global economic trends. With a strong economy and increasing disposable income, the demand for sports and leisure activities, including basketball, is on the rise in Kazakhstan. Additionally, with major investments being made in sports infrastructure and facilities, the basketball market is expected to experience significant growth in the coming years. Furthermore, the growing popularity of basketball globally and the increase in international tournaments being held in Kazakhstan is also contributing to the growth of the market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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