Basketball - Finland | Statista Market Forecast

Revenue in the Basketball market is projected to reach US$3.27m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.27%, resulting in a projected market volume of US$3.07m by 2029.
In global comparison, most revenue will be generated United States (US$9.54bn in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to US$15.19 in 2024.
In the Basketball market, the number of users is expected to amount to 240.3k users by 2029.
User penetration in the Basketball market will be at 3.9% in 2024.

Definition:

The Basketball Market encompasses various facets of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of basketball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to basketball events worldwide, as well as the sale of tickets for live basketball games and various basketball-related merchandise.

Structure:

Basketball Media: This segment includes revenues from television and online streaming rights for basketball games, providing fans with access to live coverage and analysis.
Basketball Ticket Sales: This segment comprises revenues from the sale of tickets for basketball games held in arenas, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Basketball Merchandise: This segment encompasses revenues from the sale of various basketball-related products and merchandise, such as team jerseys, basketballs, apparel, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Basketball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Basketball Market include broadcasting networks, basketball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Basketball Market in Finland has been experiencing minimal growth, influenced by factors such as the saturation of basketball media, limited demand for merchandise, and high ticket prices. In addition, the popularity of other sports in Finland, such as ice hockey, may also impact the growth rate of the overall market.

Customer preferences: In recent years, there has been a growing preference and demand for more environmentally sustainable and ethically produced goods and services among Finnish consumers. This includes a rise in interest towards sustainably sourced and organic materials used in athletic apparel, as well as an increase in demand for eco-friendly sports equipment. Moreover, there is a growing trend of incorporating sustainable practices in sports facilities and events, such as using renewable energy sources and implementing recycling programs. This shift in consumer preferences reflects a larger societal awareness and concern for the environment and sustainable living in Finland.

Trends in the market: In Finland, the Basketball Market is experiencing a growing trend towards a more data-driven approach, with the use of analytics and technology to improve player performance and team strategies. This trend is significant as it allows for more efficient decision making and can lead to better overall team performance. Additionally, there is a rise in the use of virtual reality and augmented reality in training and fan engagement, providing a more immersive and interactive experience. This has potential implications for industry stakeholders, as it allows for new revenue streams and a more engaged fan base. It also highlights the importance of investing in technology and innovation to stay competitive in the rapidly evolving Sports market.

Local special circumstances: In Finland, basketball has a strong presence due to the countrys long-standing love for the sport and its successful national team. Furthermore, the cold climate makes indoor sports like basketball a popular choice during the winter months. Additionally, Finnish culture emphasizes a strong work ethic and team spirit, making basketball a perfect fit for its values. The countrys well-developed infrastructure and high internet penetration also contribute to the growth of the basketball market, fueling the demand for online platforms that offer basketball training, live streaming, and statistics for fans and players alike. These unique local factors make Finland a promising market for basketball and drive its continued growth and success.

Underlying macroeconomic factors: The basketball market in Finland is heavily influenced by macroeconomic factors such as the overall economic health of the country, global economic trends, and fiscal policies. A strong and stable national economy with high levels of consumer spending and disposable income can lead to increased demand for luxury goods such as tickets to basketball games, merchandise, and sponsorships. On the other hand, a sluggish economy with high unemployment rates and low consumer confidence can negatively impact the market. Additionally, global economic trends and trade policies can also affect the availability and cost of equipment, sponsorships, and player transfers. Fiscal policies, such as tax incentives for sports organizations and players, can also play a role in the markets growth and profitability. Overall, a favorable macroeconomic environment can lead to a thriving basketball market in Finland, while unfavorable conditions can hinder its growth.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.