Basketball Ticket Sales - Finland

Finland

Highlights

Revenue in the Basketball Ticket Sales market is projected to reach US$1.38m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.59%, resulting in a projected market volume of US$1.42m by 2029.
In global comparison, most revenue will be generated United States (US$2.50bn in 2024).
The average revenue per user (ARPU) in the Basketball Ticket Sales market is projected to amount to US$9.84 in 2024.
In the Basketball Ticket Sales market, the number of users is expected to amount to 142.8k users by 2029.
User penetration in the Basketball Ticket Sales market will be at 2.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The basketball ticket sales market in Finland nan has seen slow growth, attributed to factors like low interest in the sport, limited marketing efforts, and high competition in the entertainment industry. Despite this, digital technologies and increasing health consciousness among consumers have contributed to the slight growth.

Customer preferences: As Finlands basketball fan base continues to grow, there has been a noticeable shift in consumer preferences towards online purchasing of basketball tickets. With the rise of e-commerce and mobile technology, fans now have the convenience of buying tickets from anywhere and at any time. Furthermore, the demand for more personalized experiences has led to the emergence of loyalty programs and VIP packages, catering to the preferences of individual consumers. Additionally, the popularity of virtual reality and augmented reality in sports has sparked interest in immersive game experiences, with fans looking for more interactive and engaging ways to support their favorite teams.

Trends in the market: In Finland, the Basketball Ticket Sales Market is experiencing a surge in online ticket sales for basketball games, as more fans are opting for the convenience of purchasing tickets digitally. This trend is expected to continue, with the increasing popularity of e-commerce and online ticketing platforms. This shift towards digital ticket sales not only allows for a wider reach of potential customers, but also provides valuable data on consumer behavior and preferences. As a result, industry stakeholders such as teams and venues can use this data to tailor marketing strategies and enhance the overall fan experience. Additionally, the use of digital ticketing can help streamline the ticketing process, reducing operational costs and increasing efficiency for stakeholders. With the rise of digital technology in the Sports market, it is likely that this trend will continue to thrive.

Local special circumstances: In Finland, the Basketball Ticket Sales Market is heavily influenced by the countrys strong passion for sports and support for its local teams. This results in high demand for tickets, especially for popular teams such as the Helsinki Seagulls and Kouvot. Additionally, Finlands cold climate contributes to the popularity of indoor sports like basketball, leading to a consistent flow of ticket sales throughout the year. Furthermore, the countrys strong economy and high disposable income of its citizens allows for increased spending on leisure activities, including attending basketball games.

Underlying macroeconomic factors: The Basketball Ticket Sales Market of the Basketball Market within the Sports Market in Finland is greatly impacted by macroeconomic factors, including the overall economic health of the nation, global economic trends, and fiscal policies. As Finland is a small country, it is heavily influenced by global economic conditions and relies heavily on foreign trade and investments. The strength of the Finnish economy, in addition to consumer confidence and disposable income, directly affects the demand for basketball tickets. Furthermore, government fiscal policies, such as taxation and subsidies, can either hinder or support growth in the market. A stable and growing economy, along with favorable fiscal policies, can lead to an increase in demand for basketball tickets and overall market growth. On the other hand, economic downturns and restrictive fiscal policies can have an adverse impact on the markets performance and revenue.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.