The Basketball Media market in Kazakhstan is seeing modest growth, influenced by factors such as growing digital consumption and a growing focus on health and wellness in the country. This has led to a rise in online basketball media services, catering to the convenience of consumers.
Customer preferences: With the rise of social media in Kazakhstan, basketball fans have access to a wide range of digital platforms to consume and engage with basketball content. This has resulted in a growing demand for interactive and personalized content, such as live streaming and exclusive player interviews. Additionally, as the younger generation becomes more tech-savvy, there is a growing preference for mobile-friendly content and engaging social media campaigns, highlighting the need for sports media companies to adapt to the changing landscape of digital consumption.
Trends in the market: In Kazakhstan, the Basketball Media Market is seeing a rise in online streaming platforms and social media channels being used to distribute live games and highlight reels, capturing a larger audience and generating more revenue. This trend aligns with the increasing popularity of basketball in the country and the growing presence of digital media in sports consumption. Industry stakeholders can leverage this trend by investing in digital content creation and partnerships with online platforms. However, this shift towards digital media may also have implications for traditional media outlets and their advertising revenue.
Local special circumstances: In Kazakhstan, the Basketball Media Market is heavily influenced by the countrys strong passion for basketball and its growing interest in global sports. This is reflected in the increasing number of television and online platforms dedicated to broadcasting basketball games and promoting local teams and players. Additionally, the countrys strategic location and economic ties with neighboring Central Asian countries make it a key market for international basketball leagues and tournaments. However, government regulations on foreign media ownership and content may affect the growth and competitiveness of the market.
Underlying macroeconomic factors: The growth of the Basketball Media Market within the Sports Market in Kazakhstan is heavily influenced by macroeconomic factors such as the countrys economic stability, government policies, and overall investment in the sports industry. With a stable economy and favorable government policies supporting the development of the Sports market, Kazakhstan has seen significant growth in its basketball media market. Moreover, the overall economic growth of the country and rising disposable incomes of the population have increased the demand for sports entertainment, further boosting the growth of the basketball media market. Additionally, the countrys investment in modern sports infrastructure and the increasing popularity of basketball among the younger generation are also driving the market growth.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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