American Football - Portugal | Statista Market Forecast

Revenue in the American Football market is projected to reach US$1.06m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.51%, resulting in a projected market volume of US$1.26m by 2029.
In global comparison, most revenue will be generated United States (US$25.84bn in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to US$7.92 in 2024.
In the American Football market, the number of users is expected to amount to 148.6k users by 2029.
User penetration in the American Football market will be at 1.3% in 2024.

Definition:

The Football market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of American football. It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to football matches worldwide. Additionally, it includes the sale of tickets for live football events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to football, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Football Media: Encompasses revenues from television and online streaming rights for football matches.
Football Ticket Sales: Comprises revenues from tickets sold for football matches held in stadiums, online ticketing platforms, and season ticket packages.
Football Merchandising: Includes revenues from the sale of official team merchandise, player merchandise, and general football-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket purchasers, merchandise sales volumes, and licensing fees. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Football market include broadcasting networks, sports teams, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The American Football market in Portugal has seen moderate growth, influenced by factors such as the popularity of online media and limited availability of merchandise and tickets. However, compared to other Sports markets in the country, American Football has a relatively low growth rate due to its niche appeal and fierce competition from other established sports. The market is projected to continue experiencing slow growth in the coming years unless there is a significant increase in consumer interest and investment in infrastructure.

Customer preferences: The growing popularity of American football in Portugal has significantly increased the demand for sports merchandise and apparel. With the rise of online shopping and social media, consumers are increasingly purchasing team jerseys, hats, and other gear to show their support for their favorite teams and players. This trend is driven by a desire to be part of the sports culture and a sense of community among avid fans. Additionally, there is a growing interest in collectible items and limited edition products, reflecting a desire for exclusivity and personalization.

Trends in the market: In Portugal, the American Football market has been on the rise in recent years, with more Portuguese players being signed by American teams and a growing interest in the sport among local audiences. In the US, there is a trend of using advanced technology, such as virtual reality training and analytics software, to improve player performance and reduce injuries. This trend is also picking up in Portugal, with teams investing in similar technology. Additionally, there is a rise in American football youth programs, indicating a potential for growth and development of talent in the future. This presents opportunities for industry stakeholders to capitalize on the growing interest and expand the market for American football in Portugal.

Local special circumstances: In Portugal, American football has been steadily gaining popularity, especially amongst the youth. This can be attributed to Portugals strong football culture, where the country has a long history of success in traditional football. Additionally, the countrys geographical location on the southwestern coast of Europe provides easy access to other European markets, making it an ideal location for American football tournaments and events. Furthermore, Portugals favorable economic conditions and high level of urbanization have contributed to the growth of American football, as it is seen as a desirable and modern sport for young people to participate in. These factors have created a unique market for American football in Portugal, with a strong focus on youth development and creating a strong fan base.

Underlying macroeconomic factors: The American Football Market within the Sports Market in Portugal is influenced by macroeconomic factors such as consumer spending power, government support for sports, and the overall state of the economy. As the country continues to recover from the impact of the global pandemic, there may be fluctuations in consumer spending and government funding for sports programs. These factors could affect the demand for American football products and services in the market. Additionally, the level of competition and market saturation could also impact the growth potential of the American football market in Portugal.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.