American Football Media - Asia

Asia

Highlights

Revenue in the American Football Media market is projected to reach US$152.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.04%, resulting in a projected market volume of US$160.90m by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.29 in 2024.
In the American Football Media market, the number of users is expected to amount to 40.1m users by 2029.
User penetration in the American Football Media market will be at 0.8% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football media market within the Sports market in Asia is seeing minimal growth, with factors such as the regions lower interest in American football and the dominance of other sports impacting this trend. Despite this, the market is still driven by the increasing adoption of digital technologies and the convenience of online sports services.

Customer preferences: The American Football Media Market is experiencing a rise in demand for digital streaming services, as consumers seek out convenient and on-demand ways to follow their favorite teams and players. This trend is particularly prevalent in Asia, where the younger generation is more tech-savvy and values customizable viewing experiences. In addition, the increasing use of social media and video platforms has allowed for a more direct and interactive connection between fans and the sport, catering to the evolving lifestyle choices of modern consumers.

Trends in the market: In recent years, there has been a growing trend of live streaming of American football games in Asia, where the sport has seen a surge in popularity. This has led to an increase in digital media consumption, with more fans turning to online platforms to catch their favorite teams in action. In the United States, the American football media market is also experiencing a shift towards digital platforms, with major networks partnering with streaming services to increase their reach. This trend has major implications for industry stakeholders, as it allows for a larger global audience and potential for increased revenue through advertising and sponsorship opportunities. Additionally, with the rise of social media and influencer marketing, there is also a growing trend of targeted and personalized marketing strategies within the American football media market, making it an exciting time for stakeholders in this industry.

Local special circumstances: In China, the American Football Media Market has shown impressive growth given the countrys cultural affinity towards sports and the increasing popularity of American football among the younger generation. However, it faces competition from Chinas dominant Sports market, primarily focused on basketball and soccer. Additionally, the countrys strict regulations on media ownership and censorship could pose challenges for foreign entities looking to enter the market. In contrast, the American Football Media Market in the US is heavily influenced by its established sports culture and the unprecedented coverage and hype surrounding the National Football League (NFL). The market also benefits from the countrys advanced media infrastructure and technology, such as streaming platforms, which allow for a seamless viewing experience.

Underlying macroeconomic factors: The growth of the American Football Media Market is also influenced by macroeconomic factors such as technological advancements, global economic conditions, and government policies. Developed countries with strong technological infrastructure and favorable regulatory environments are experiencing faster market growth compared to regions with limited access to technology and regulatory challenges. Additionally, the overall economic health of a country and its fiscal policies can impact the level of investment in sports and media industries, ultimately affecting the growth of the American Football Market within the larger Sports Market. Moreover, the increasing popularity of American football globally and the emergence of new media platforms are creating opportunities for growth in the American Football Media Market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.