Metaverse Virtual Assets - China | Statista Market Forecast

In 2024, the value in the Metaverse Virtual Assets market is projected to reach US$61.5m.
The market is expected to show an annual growth rate of 23.17% from 2024 to 2030, resulting in a projected market volume of US$214.7m by 2030.
It is worth noting that United States generates the most value in this market, with a projected market volume of US$1.1bn in 2024.
Looking at the number of users, it is expected to amount to 1.3m users by 2030.
User penetration, which currently stands at 0.1% in 2024, is projected to reach 0.1% by 2030.
Lastly, the average value per user (ARPU) is expected to be US$56.8.
It is interesting to observe the growth and potential of the Metaverse Virtual Assets market, particularly in relation to United States.
in China, being a country with a significant presence in the tech industry, is likely to have a notable impact on this market segment as well.
China's thriving gaming culture and tech-savvy population have fueled a rapid rise in demand for Metaverse Virtual Assets.

Definition:

The Virtual Assets market refers to the buying, selling, and trading of digital assets within virtual worlds and metaverse platforms. These assets range widely and include virtual currency and virtual collectibles.

Structure:

The Virtual Assets market includes Cryptocurrencies and NFTs. Cryptocurrencies refer to digital or virtual currencies that use cryptography for security, are decentralized, and operate independently from a central bank. They can be used as a medium of exchange within virtual worlds and metaverse platforms, which enable users to buy and sell virtual assets and make transactions without the need for a traditional financial intermediary. NFTs, or non-fungible tokens, are a type of digital asset that represents ownership of a unique item, such as a virtual collectible, virtual artwork, or virtual real estate property. Unlike cryptocurrencies, NFTs cannot be replaced by an identical copy, and their ownership is verified on a blockchain ledger. NFTs can be used to represent ownership of virtual assets within virtual worlds and metaverse platforms, and they can be bought, sold, and traded just like physical assets.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes show transaction values generated thorugh the metaverse using virtual assets. Market numbers for Virtual Assets are also featured in the Digital Media insights. Most used cryptocurrencies and NFTs in the market include Ethereum, Bitcoin, and Enjin Coin. For more information on the data displayed, use the info button right next to the boxes.

Cryptocurrencies used to buy goods in the metaverse, such as Ethereum
Non-fungible tokens bought in and for the metaverse, such as on OpenSea

Non-related metaverse transactions with cryptocurrencies, such as buying physical good with Bitcoin
Non-related metaverse transactions of Non-fungible tokens, such as buying digital art or collectibles

The Metaverse Virtual Assets market in China is experiencing significant growth and development.

Customer preferences: Chinese consumers are increasingly interested in virtual assets within the metaverse. They are drawn to the immersive and interactive nature of these virtual worlds, which allow them to escape from reality and engage in various activities such as socializing, gaming, and shopping. The younger generation, in particular, is driving the demand for metaverse virtual assets, as they are more tech-savvy and open to exploring new digital experiences. Additionally, Chinese consumers value the status and social recognition that comes with owning valuable virtual assets within the metaverse.

Trends in the market: One major trend in the Chinese metaverse virtual assets market is the rise of NFTs (Non-Fungible Tokens). NFTs are unique digital assets that can represent ownership of virtual items, artwork, or even virtual real estate within the metaverse. Chinese consumers are increasingly investing in NFTs as a form of digital collectibles, recognizing the potential for future value appreciation. This trend is fueled by the growing popularity of blockchain technology, which provides transparency, security, and authenticity to these virtual assets. Another trend is the emergence of metaverse platforms and ecosystems. Chinese tech giants and startups are actively developing metaverse platforms that offer a wide range of virtual experiences and services. These platforms provide opportunities for users to create, trade, and monetize virtual assets. They also enable businesses to establish a presence within the metaverse, offering virtual products and services to consumers. As a result, the metaverse virtual assets market in China is becoming more diverse and dynamic.

Local special circumstances: China has a large and tech-savvy population, which contributes to the rapid growth of the metaverse virtual assets market. The country has a strong gaming culture, with millions of gamers actively participating in online gaming communities. This familiarity with virtual worlds and digital experiences has paved the way for the adoption of metaverse virtual assets. Furthermore, the Chinese government has shown support for the development of the metaverse industry. It has recognized the potential economic benefits and has encouraged investment and innovation in this space. This support has created a favorable environment for the growth of the metaverse virtual assets market in China.

Underlying macroeconomic factors: China's robust digital economy and high internet penetration rate are key macroeconomic factors driving the development of the metaverse virtual assets market. The country has a vast online user base, with millions of internet users actively engaging in various online activities. This large user base provides a ready market for metaverse virtual assets and fuels demand for these digital goods. Additionally, China's strong economic growth and rising disposable incomes have contributed to the increased spending on virtual assets within the metaverse. As consumers have more financial resources, they are willing to invest in virtual assets that enhance their online experiences and provide social status. In conclusion, the Metaverse Virtual Assets market in China is experiencing significant growth and development due to customer preferences for immersive digital experiences, the rise of NFTs, the emergence of metaverse platforms, China's tech-savvy population, government support, and underlying macroeconomic factors such as a robust digital economy and rising disposable incomes.

Data coverage:

Figures are based on transaction values, revenues, and assets under management.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.