Metaverse Health and Fitness - Portugal

The Metaverse Health and Fitness market in Portugal is projected to reach a value of US$25.8m in 2024.
This market is expected to experience an annual growth rate (CAGR 2024-2030) of 39.21%, resulting in a projected market volume of US$187.9m by 2030.
In 2024, United States is expected to generate the most value in the Metaverse Health and Fitness market, with a projected market volume of US$3.2bn.
By 2030, the number of users in the Metaverse Health and Fitness market is expected to reach 494.5k users.
The user penetration rate is projected to be 1.6% in 2024 and is expected to increase to 4.9% by 2030.
The average value per user (ARPU) in the Metaverse Health and Fitness market is projected to be US$153.8.
Portugal is witnessing a surge in the adoption of virtual reality fitness programs, creating a new wave of immersive and interactive health experiences.

Definition:

The Health and Fitness market refers to the use of virtual and augmented reality technology to deliver health and fitness services and information. These applications range widely and include virtual personal training, virtual rehabilitation, virtual therapy, and virtual wellness programs.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases and consumer spending on items, products, and/or software. Market numbers about digital health can also be found in the Digital Market Insights. Key players in the market include companies, such as Black Box VR, VirZOOM, and Virtual Bodyworks. For more information on the data displayed, use the info button right next to the boxes.

Virutal fitness classes, such as Supernatural
Virtual personal trainings, such as Fitbit Coach
Virtual wellness retreats, such as Wanderlust Virtual

Digital fitness devices, such as Smartwatches
Over-the-counter pharmaceuticals sold via the internet, such as in Healthwarehouse
Health tracking apps, such as Health on Apple

The Metaverse Health and Fitness market in Portugal is experiencing significant growth and development. Customer preferences in the Metaverse Health and Fitness market in Portugal are driven by a desire for convenience, accessibility, and personalization.

Consumers in Portugal are increasingly embracing digital solutions for their health and fitness needs, as they offer the flexibility to exercise and access wellness services from the comfort of their own homes. The COVID-19 pandemic has also accelerated this shift towards virtual fitness experiences, as people have been seeking alternative ways to stay active and maintain their well-being while adhering to social distancing guidelines. Trends in the market include the rise of virtual fitness classes and platforms that offer a wide range of workout options, from yoga and pilates to high-intensity interval training (HIIT) and dance workouts.

These platforms often incorporate elements of gamification and social interaction, allowing users to compete with friends or join virtual communities to stay motivated and engaged. Additionally, wearable fitness technology has gained popularity in Portugal, with devices such as smartwatches and fitness trackers enabling users to track their physical activity, monitor their heart rate, and set fitness goals. Local special circumstances in Portugal, such as the country's strong technology infrastructure and high internet penetration rate, have contributed to the growth of the Metaverse Health and Fitness market.

Portugal has made significant investments in its digital infrastructure, which has facilitated the adoption of virtual fitness solutions and made them accessible to a wide range of consumers. Furthermore, the country's relatively small size and dense population make it easier for fitness providers to reach a large customer base and offer localized services. Underlying macroeconomic factors also play a role in the development of the Metaverse Health and Fitness market in Portugal.

The country's growing middle class and increasing disposable income levels have created a favorable environment for the adoption of digital health and fitness solutions. Additionally, the government's focus on promoting a healthy lifestyle and preventive healthcare has further fueled the demand for virtual fitness experiences and wellness services. In conclusion, the Metaverse Health and Fitness market in Portugal is experiencing rapid growth and development, driven by customer preferences for convenience and personalization.

Virtual fitness classes, wearable fitness technology, and strong digital infrastructure are key trends in the market. Local special circumstances, such as Portugal's technology infrastructure and population density, contribute to the market's growth. Underlying macroeconomic factors, including the country's growing middle class and government initiatives, also support the development of the market.

Data coverage:

Figures are based on in-app spending, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.