Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Zimbabwe has been experiencing significant growth in recent years. Customer preferences have shifted towards digital platforms and streaming services, leading to an increase in demand for smart TVs and online video content. This trend is driven by several factors, including the growing popularity of internet access and the availability of affordable smartphones.
Customer preferences: In Zimbabwe, customer preferences for TV and video content have shifted towards digital platforms and streaming services. This is due to the convenience and flexibility offered by these platforms, allowing users to access a wide range of content at any time and from any location. As a result, there has been an increased demand for smart TVs, which enable users to connect to the internet and access online video content directly on their television screens.
Trends in the market: One of the key trends in the TV and video market in Zimbabwe is the rise of online streaming services. Platforms such as Netflix and Amazon Prime Video have gained popularity among Zimbabwean consumers, offering a diverse range of TV shows, movies, and documentaries. This trend is driven by the increasing availability of internet access in the country, as well as the affordability of smartphones, which allow users to stream content on the go. Another trend in the market is the growth of local content production. Zimbabwean filmmakers and content creators are now producing high-quality TV shows and movies that cater to the local audience. This has led to an increase in demand for locally-produced content, as viewers seek to support and engage with their own culture and stories.
Local special circumstances: The TV and video market in Zimbabwe is influenced by several local special circumstances. One of these is the availability of reliable internet access. While internet penetration in Zimbabwe is still relatively low compared to other countries, there has been a significant increase in recent years. This has allowed more consumers to access online streaming services and digital content, contributing to the growth of the TV and video market. Another special circumstance is the affordability of smartphones. As the cost of smartphones continues to decrease, more Zimbabweans are able to afford these devices, which enables them to access online video content. This has expanded the potential customer base for streaming services and digital platforms, driving the growth of the TV and video market.
Underlying macroeconomic factors: The development of the TV and video market in Zimbabwe is also influenced by underlying macroeconomic factors. Economic stability and the availability of disposable income play a significant role in determining consumer spending on entertainment and technology. As the country's economy improves, consumers have more disposable income to spend on TVs, smartphones, and streaming services, contributing to the growth of the market. Furthermore, government policies and regulations also impact the TV and video market. Favorable policies that promote the development of the digital infrastructure and support local content production can stimulate growth in the industry. On the other hand, restrictive policies or lack of investment in infrastructure can hinder the growth of the market. In conclusion, the TV and video market in Zimbabwe is experiencing growth due to shifting customer preferences towards digital platforms and streaming services. The availability of reliable internet access, affordability of smartphones, and the rise of local content production are key factors driving this trend. Additionally, underlying macroeconomic factors such as economic stability and government policies also influence the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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