Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Zimbabwe is experiencing significant growth and development, driven by changing customer preferences and favorable local circumstances. Customer preferences in Zimbabwe are shifting towards digital entertainment options, with an increasing demand for streaming services and online content. This trend can be attributed to the growing internet penetration in the country, as well as the availability of affordable smartphones and tablets. Consumers are now looking for convenience and flexibility, opting for on-demand viewing and personalized content choices. This has led to a decline in traditional TV viewership and a rise in the popularity of streaming platforms. Trends in the market show a transition from traditional TV to digital platforms in Zimbabwe. Streaming services such as Netflix and Amazon Prime Video have gained popularity among consumers due to their wide range of content options and convenience. These platforms offer a variety of movies, TV shows, and documentaries that cater to different tastes and preferences. Additionally, local broadcasters are also adapting to the changing market by offering online streaming options and on-demand content. Local special circumstances in Zimbabwe, such as the high cost of satellite TV subscriptions and limited access to cable services, have further fueled the growth of the Traditional TV & Home Video market. Many consumers find traditional TV options to be expensive and are seeking more affordable alternatives. This has created an opportunity for digital platforms to enter the market and cater to the needs of price-sensitive consumers. Underlying macroeconomic factors, such as the improving internet infrastructure and the increasing disposable income of the middle class, have also contributed to the growth of the Traditional TV & Home Video market in Zimbabwe. The government's efforts to expand internet connectivity and reduce data costs have made it more accessible for consumers to stream content online. Additionally, the rising middle class in the country has led to an increase in discretionary spending on entertainment, including TV and home video options. Overall, the Traditional TV & Home Video market in Zimbabwe is witnessing a shift towards digital platforms and streaming services, driven by changing customer preferences, local circumstances, and favorable macroeconomic factors. As the market continues to evolve, it is expected that digital entertainment options will continue to gain traction and reshape the way consumers access and consume TV and home video content.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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