Traditional TV & Home Video - New Zealand

In New Zealand, revenue in the Traditional TV & Home Video market market is projected to reach US$819.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.56%, resulting in a projected market volume of US$796.50m by 2029.
The average revenue per user (ARPU) in New Zealand is expected to amount to US$236.10.
In global comparison, most revenue will be generated the United States, which is projected to reach US$146.60bn in 2024.
The number of TV Viewers in New Zealand is expected to amount to 3.6m users by 2029.
User penetration in the Traditional TV & Home Video market market in New Zealand is expected to be at 65.9% in 2024.
The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in New Zealand is projected to amount to US$236.10 in 2024.
In New Zealand, the traditional TV and home video market is experiencing a decline as streaming services increasingly dominate consumer viewing preferences.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in New Zealand has been experiencing significant developments and trends in recent years. Customer preferences in the Traditional TV & Home Video market in New Zealand have been shifting towards digital platforms and streaming services. With the increasing availability of high-speed internet and the convenience of on-demand content, more consumers are opting for streaming services such as Netflix, Amazon Prime Video, and Disney+. This trend is driven by the desire for greater flexibility in content consumption, as well as the ability to access a wide range of movies and TV shows from around the world. In addition to digital platforms, there is also a growing demand for smart TVs and home theater systems. Consumers are looking for immersive viewing experiences and are willing to invest in high-quality audiovisual equipment. This trend is fueled by advancements in technology, which have made it easier for consumers to set up home entertainment systems that rival the cinematic experience. Local special circumstances in New Zealand, such as the geographic isolation and small population, have also played a role in shaping the Traditional TV & Home Video market. The limited number of television channels available in the country has led to a greater reliance on international content. This has further fueled the demand for streaming services that offer a wide variety of international movies and TV shows. Additionally, the popularity of local content, including movies and TV shows produced in New Zealand, has also contributed to the growth of the market. Underlying macroeconomic factors, such as the growth of the overall economy and disposable income levels, have also influenced the development of the Traditional TV & Home Video market in New Zealand. As the economy has expanded, consumers have had more discretionary income to spend on entertainment. This has led to increased spending on digital platforms, smart TVs, and home theater systems. Furthermore, the availability of affordable internet plans and the expansion of internet infrastructure have made it easier for consumers to access streaming services and digital content. In conclusion, the Traditional TV & Home Video market in New Zealand is evolving in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards digital platforms and streaming services, the demand for smart TVs and home theater systems, the reliance on international and local content, and the growth of the overall economy are all contributing to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.