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Traditional TV & Home Video - Denmark

Denmark

In Denmark, revenue in the Traditional TV & Home Video market market is projected to reach US$1.63bn in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 0.96%, leading to a projected market volume of US$1.71bn by 2029.
The average revenue per user (ARPU) in Denmark is anticipated to amount to US$460.90.
In a global comparison, the most revenue will be generated the United States, with US$146.60bn expected in 2024.
The number of TV viewers in Denmark is projected to reach 3.6m users by 2029.
User penetration in the Traditional TV & Home Video market market in Denmark is expected to be at 59.3% in 2024.
Furthermore, the average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in Denmark is projected to amount to US$460.90 in 2024.
In Denmark, the traditional TV and home video market is witnessing a gradual decline as streaming platforms increasingly dominate consumer preferences and viewing habits.

Key regions: Asia, United Kingdom, China, Germany, Japan

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Analyst Opinion

The Traditional TV & Home Video market in Denmark is experiencing significant growth and development.

Customer preferences: Danish consumers have shown a strong preference for traditional TV and home video content. They enjoy the convenience and reliability of traditional TV broadcasting, as well as the ability to watch their favorite shows and movies on demand. Many consumers also appreciate the communal experience of watching TV with their families and friends.

Trends in the market: One of the key trends in the Danish Traditional TV & Home Video market is the increasing demand for streaming services. While traditional TV broadcasting remains popular, more and more consumers are turning to online streaming platforms to access a wider range of content. This trend is driven by the convenience and flexibility of streaming services, which allow consumers to watch their favorite shows and movies anytime, anywhere. Streaming services also offer a greater variety of content, including exclusive series and movies that are not available on traditional TV channels. Another trend in the market is the rise of smart TVs. These internet-connected televisions allow consumers to access streaming services directly through their TV sets, eliminating the need for additional devices such as set-top boxes or streaming sticks. Smart TVs also offer advanced features such as voice control and personalized recommendations, enhancing the viewing experience for consumers.

Local special circumstances: Denmark has a highly developed telecommunications infrastructure, which has contributed to the growth of the Traditional TV & Home Video market. The country has a high penetration rate of broadband internet, enabling consumers to stream content in high definition without interruption. Additionally, Danish consumers have a high level of disposable income, allowing them to invest in high-quality home entertainment systems and services.

Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in Denmark is supported by several macroeconomic factors. The country has a stable economy and a high standard of living, which translates into increased consumer spending on entertainment. Additionally, Denmark has a strong culture of media consumption, with a high level of TV and movie viewership. These factors create a favorable environment for the development of the Traditional TV & Home Video market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.