Traditional TV & Home Video - Belgium

In Belgium, revenue in the Traditional TV & Home Video market market is projected to reach US$2.06bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.96%, resulting in a projected market volume of US$1.97bn by 2029.
The average revenue per user (ARPU) in Belgium is expected to amount to US$251.90.
In global comparison, the most revenue will be generated the United States, with US$146.60bn in 2024.
The number of TV viewers in Belgium is expected to amount to 8.4m users by 2029.
User penetration in the Traditional TV & Home Video market market in Belgium is expected to be at 70.0% in 2024.
The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in Belgium is projected to amount to US$251.90 in 2024.
In Belgium, traditional TV viewership is declining as consumers increasingly favor streaming services, indicating a significant shift in media consumption habits.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Belgium is experiencing significant growth and development.

Customer preferences: Belgian consumers have shown a strong preference for Traditional TV & Home Video content, with a particular emphasis on local and regional programming. This preference for local content is driven by a desire to connect with their own culture and language. Additionally, consumers in Belgium value high-quality productions, which has led to an increase in demand for premium channels and services.

Trends in the market: One of the key trends in the Traditional TV & Home Video market in Belgium is the shift towards digital streaming platforms. This trend is driven by the convenience and flexibility offered by these platforms, allowing consumers to watch their favorite shows and movies anytime and anywhere. As a result, traditional TV broadcasters are investing in their own streaming services to compete with international players. Another trend in the market is the rise of on-demand content. Belgian consumers are increasingly seeking personalized viewing experiences, where they can choose what they want to watch and when. This has led to an increase in subscription-based streaming services, offering a wide range of content options to cater to individual preferences.

Local special circumstances: Belgium is a multilingual country, with Dutch, French, and German being the official languages. This linguistic diversity has a significant impact on the Traditional TV & Home Video market. Broadcasters and streaming platforms have to cater to different language preferences, offering content in multiple languages to reach a wider audience. Additionally, the cultural differences between the regions of Belgium also influence content preferences, with regional programming gaining popularity.

Underlying macroeconomic factors: The strong economic growth in Belgium has contributed to the development of the Traditional TV & Home Video market. As disposable incomes increase, consumers have more spending power to invest in premium TV channels and streaming services. Additionally, the high internet penetration rate in Belgium has facilitated the growth of digital streaming platforms, making it easier for consumers to access a wide range of content. In conclusion, the Traditional TV & Home Video market in Belgium is experiencing growth and development driven by customer preferences for local and high-quality content, the shift towards digital streaming platforms, and the rise of on-demand viewing. The linguistic diversity and regional cultural differences in Belgium also play a significant role in shaping the market. The strong macroeconomic factors, such as economic growth and high internet penetration, further contribute to the market's expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.