Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Zimbabwe is experiencing significant growth and development.
Customer preferences: Customers in Zimbabwe are increasingly turning to OTT Video platforms for their entertainment needs. This is driven by several factors, including the convenience and flexibility of accessing content anytime and anywhere. With the proliferation of smartphones and affordable internet plans, more people are able to stream videos on their mobile devices. Additionally, the wide variety of content available on OTT platforms appeals to a diverse range of customer preferences, from movies and TV shows to sports and documentaries.
Trends in the market: One of the key trends in the OTT Video market in Zimbabwe is the rise of local content. As customers seek content that reflects their own culture and experiences, local production companies and filmmakers are creating original content specifically for OTT platforms. This not only caters to the preferences of Zimbabwean viewers, but also helps to promote and showcase local talent on a global scale. Furthermore, partnerships between international OTT platforms and local content providers are also contributing to the availability of localized content. Another trend in the market is the increasing adoption of subscription-based models. Many OTT platforms in Zimbabwe offer subscription plans that provide unlimited access to a wide range of content for a fixed monthly fee. This model appeals to customers who want a cost-effective way to access a large library of movies and TV shows. Additionally, the availability of affordable data plans and the improvement in internet connectivity have made it easier for customers to stream content without interruptions, further driving the adoption of subscription-based OTT services.
Local special circumstances: Zimbabwe has a unique set of circumstances that have contributed to the growth of the OTT Video market. The country has a relatively young population, with a high percentage of people under the age of 35. This demographic is more likely to be tech-savvy and open to adopting new digital platforms for entertainment. Additionally, the high cost of traditional cable and satellite TV subscriptions has made OTT Video platforms a more affordable alternative for many Zimbabweans.
Underlying macroeconomic factors: The OTT Video market in Zimbabwe is also influenced by macroeconomic factors. The country has experienced significant economic challenges in recent years, including high inflation and a shortage of foreign currency. This has led to a decline in disposable income and a decrease in consumer spending. As a result, more people are turning to OTT Video platforms as a cost-effective way to access entertainment content. The affordability and flexibility of these platforms make them an attractive option for consumers looking to cut costs without sacrificing their entertainment needs. In conclusion, the OTT Video market in Zimbabwe is growing and evolving to meet the changing preferences and needs of customers. The rise of local content, the adoption of subscription-based models, and the unique circumstances of the country are all contributing to the development of this market. With the continued improvement in internet connectivity and the increasing availability of affordable smartphones, the OTT Video market in Zimbabwe is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
