Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Gabon is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Gabonese consumers are increasingly turning to OTT video platforms for their entertainment needs. This shift in preference can be attributed to several factors. Firstly, the convenience and flexibility offered by OTT video platforms allow users to access a wide range of content anytime and anywhere. This is particularly appealing to the younger generation who are constantly on the go and prefer to consume content on their mobile devices. Secondly, the affordability of OTT video subscriptions compared to traditional pay-TV services makes it a more attractive option for cost-conscious consumers. Lastly, the availability of localized content and the ability to customize viewing preferences further enhance the appeal of OTT video platforms in Gabon.
Trends in the market: One of the key trends in the Gabonese OTT video market is the increasing adoption of mobile devices for content consumption. With the proliferation of smartphones and improving internet connectivity, more and more Gabonese consumers are using their mobile devices to access OTT video platforms. This trend is further fueled by the growing popularity of social media platforms, which often integrate OTT video content into their offerings. Additionally, there is a growing demand for local content in Gabon, as consumers seek out content that reflects their own culture and experiences. OTT video platforms are responding to this demand by investing in local content production and acquisition.
Local special circumstances: Gabon has a relatively young population, with a high percentage of the population under the age of 30. This demographic trend is driving the demand for digital entertainment, including OTT video services. Additionally, Gabon has a growing middle class with increasing disposable income, which is contributing to the affordability and accessibility of OTT video platforms. Furthermore, the government of Gabon has been actively promoting digitalization and investing in infrastructure development, which has improved internet connectivity and made OTT video services more accessible to a larger portion of the population.
Underlying macroeconomic factors: The Gabonese economy has been experiencing steady economic growth in recent years, which has contributed to the increasing adoption of digital services, including OTT video platforms. The growth of the telecommunications sector and the expanding internet penetration rate have also played a significant role in the development of the OTT video market in Gabon. Additionally, the government's efforts to diversify the economy and reduce dependence on oil revenue have led to increased investments in the digital sector, creating a favorable environment for the growth of OTT video services. Overall, the OTT Video market in Gabon is thriving due to customer preferences for convenience and affordability, the adoption of mobile devices for content consumption, the demand for local content, the young demographic profile, government support, and the positive macroeconomic factors. As these factors continue to drive the market, we can expect further growth and development in the Gabonese OTT video market in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
