TV & Video - Finland | Statista Market Forecast

In Finland, revenue in the TV & Video market market is projected to reach US$1.17bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 2.12%, resulting in a projected market volume of US$1.30bn by 2029.
The largest market within this market in Finland is Traditional TV & Home Video, which will have a market volume of US$681.80m in 2024.
In a global context, the majority of revenue will be generated the United States, where it is expected to total US$280.30bn in 2024.
Within the TV & Video market market, the number of users in Finland is anticipated to reach 5.4m users by 2029.
User penetration in Finland's TV & Video market market is expected to be at 96.4% in 2024.
Furthermore, the average revenue per user (ARPU) in Finland is projected to amount to US$218.70 in 2024.
In Finland, the TV & Video market is increasingly shifting towards streaming services, reflecting a growing consumer preference for on-demand content over traditional broadcasting.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Finland has been experiencing significant growth in recent years, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Finland have shifted towards on-demand streaming services and online video platforms. This is due to the convenience and flexibility they offer, allowing consumers to watch their favorite shows and movies at any time and on any device. Additionally, the increasing availability of high-speed internet has made streaming and online video consumption more accessible to a larger audience. Trends in the market also contribute to the development of the TV & Video market in Finland. One notable trend is the rise of original content production by streaming services. This has led to an increase in the production of Finnish TV shows and movies, catering to the local audience and attracting international viewers. Furthermore, the introduction of smart TVs and streaming devices has made it easier for consumers to access online video content directly on their televisions, further driving the demand for streaming services. Local special circumstances in Finland also play a role in the development of the TV & Video market. The Finnish population has a high level of digital literacy and is known for being early adopters of new technologies. This has created a favorable environment for the growth of online video consumption and the adoption of streaming services. Additionally, the Finnish government has invested in improving the country's digital infrastructure, ensuring widespread access to high-speed internet and enabling seamless streaming experiences. Underlying macroeconomic factors have also contributed to the development of the TV & Video market in Finland. The country has a strong economy with a high disposable income per capita, allowing consumers to invest in premium streaming services and high-quality video content. Furthermore, the COVID-19 pandemic has accelerated the shift towards online entertainment, as people spend more time at home and seek out digital entertainment options. In conclusion, the TV & Video market in Finland is developing rapidly due to customer preferences for on-demand streaming services, trends in the market such as the rise of original content production and the availability of smart TVs, local special circumstances including high digital literacy and government investment in digital infrastructure, and underlying macroeconomic factors such as a strong economy and the impact of the COVID-19 pandemic.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.