TV & Video - Central America | Statista Market Forecast

In Central America, revenue in the TV & Video market market is projected to reach US$1.76bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.13%, resulting in a projected market volume of US$2.06bn by 2029.
The largest market within this market is Traditional TV & Home Video, which will have a market volume of US$1.24bn in 2024.
In a global context, the majority of revenue will be generated the United States, amounting to US$280.30bn in 2024.
In Central America's TV & Video market market, the number of users is expected to rise to 46.3m users by 2029.
User penetration in the TV & Video market market in Central America is anticipated to be at 77.8% in 2024.
The average revenue per user (ARPU) in this region is projected to amount to US$42.92 in 2024.
In Central America, the surge in digital streaming platforms is reshaping viewing habits, reflecting a growing preference for on-demand content over traditional TV.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Central America is experiencing significant growth and development. Customer preferences in the region are shifting towards digital streaming platforms and on-demand content. With the increasing availability of high-speed internet and the proliferation of smartphones, consumers are increasingly opting for streaming services that offer a wide variety of content at their fingertips. This trend is driven by the convenience and flexibility that digital platforms provide, allowing consumers to watch their favorite shows and movies at any time and on any device. One of the key trends in the market is the rise of local content production. Central American countries are increasingly investing in the production of original TV shows and movies, catering to the preferences and interests of the local audience. This trend is driven by the growing demand for locally relevant content and the desire to showcase the region's cultural diversity and talent. Local content production not only attracts local viewers but also has the potential to appeal to international audiences, contributing to the growth of the region's TV and video market. Another trend in the market is the increasing adoption of smart TVs. Smart TVs offer built-in internet connectivity and streaming capabilities, allowing consumers to access online content directly on their televisions. This trend is driven by the growing availability and affordability of smart TVs in the region, as well as the desire for a seamless and integrated entertainment experience. Smart TVs also enable consumers to access a wide range of streaming services and apps, further enhancing the viewing experience. Local special circumstances in Central America play a significant role in shaping the TV and video market. The region's diverse cultural heritage and linguistic diversity contribute to the demand for content that caters to specific local preferences and languages. This has led to the development of localized content and the availability of subtitles and dubbing options for international content. Additionally, the region's geography and infrastructure pose challenges in terms of internet connectivity and access to high-speed internet. However, efforts are being made to improve internet infrastructure and expand broadband coverage, which is expected to further fuel the growth of the TV and video market in the region. Underlying macroeconomic factors, such as economic growth and increasing disposable income, also contribute to the development of the TV and video market in Central America. As the region's economies continue to grow, consumers have more purchasing power to invest in entertainment and leisure activities. This, coupled with the increasing availability of affordable internet and streaming services, drives the demand for TV and video content. In conclusion, the TV and video market in Central America is experiencing growth and development, driven by changing customer preferences, the rise of local content production, the increasing adoption of smart TVs, and the region's unique cultural and geographical circumstances.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.