Digital Music - Finland

Finland

Highlights

In Finland, revenue in the 2023 market is projected to reach US$175.30m in 2024.
Revenue in this sector is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 4.23%, leading to a projected market volume of US$215.60m by 2029.
The largest market within this market is Music Streaming, which is anticipated to have a market volume of US$156.10m in 2024.
In a global context, the majority of revenue will be generated the United States, amounting to US$19.08bn in 2024.
Within the 2023 market in Finland, the number of users is expected to reach 3.0m users by 2029.
User penetration is projected to be 49.4% in 2024 and is anticipated to increase to 54.3% by 2029.
The usage share of Spotify in the 2023 market in Finland is estimated to be 54.0% in 2023.
Furthermore, in the year 2023, a share of Low income of users in Finland is categorized within the Low income group.
Finland's digital music market is increasingly embracing streaming services, reflecting a cultural shift towards on-demand listening experiences among its tech-savvy population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Music market in Finland has been experiencing significant growth in recent years, driven by changing customer preferences and the adoption of new technologies.

Customer preferences: Finland has a highly tech-savvy population, with a strong inclination towards digital services. This has led to a shift in customer preferences towards digital music platforms, as consumers increasingly value convenience and accessibility. Streaming services have become particularly popular, as they allow users to access a vast library of music on-demand, without the need for physical copies or downloads. Additionally, the rise of smartphones and mobile internet has further fueled the demand for digital music, as people can now listen to their favorite songs anytime, anywhere.

Trends in the market: One of the key trends in the digital music market in Finland is the increasing popularity of local music. Finnish consumers have shown a strong preference for domestic artists and bands, leading to a surge in the consumption of Finnish music on digital platforms. This trend has been supported by the availability of localized content on streaming services, which has made it easier for Finnish artists to reach a wider audience. In addition, the rise of social media and online communities has facilitated the discovery and sharing of local music, further driving its popularity. Another trend in the market is the growing importance of curated playlists. As the number of songs available on streaming platforms continues to increase, users are increasingly relying on curated playlists to discover new music. This has created opportunities for both established music curators and independent influencers to shape the listening habits of consumers. In Finland, there has been a rise in the popularity of curated playlists that feature a mix of international hits and local favorites, catering to the diverse tastes of Finnish music lovers.

Local special circumstances: Finland has a strong tradition of music education and appreciation, which has contributed to the vibrant music scene in the country. The Finnish government has also played a role in supporting the local music industry through initiatives such as music grants and funding for music education. This has helped to nurture local talent and create a thriving ecosystem for music creation and consumption.

Underlying macroeconomic factors: The overall economic stability of Finland has also contributed to the growth of the digital music market. With a high GDP per capita and a strong welfare system, Finnish consumers have the disposable income to spend on digital music services. Furthermore, the high internet penetration rate and reliable broadband infrastructure in the country have made it easier for people to access and stream music online. In conclusion, the Digital Music market in Finland is experiencing growth due to changing customer preferences, including a shift towards streaming services and a preference for local music. The availability of curated playlists and the strong music culture in Finland have also contributed to the market's development. Additionally, the country's economic stability and advanced digital infrastructure have created a favorable environment for the growth of the digital music industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.