Media - Malaysia | Statista Market Forecast

In Malaysia, revenue in the Media market is projected to reach US$3.90bn in 2024.
The largest market within this market is TV & Video, which is expected to have a market volume of US$1.77bn in 2024.
When compared globally, the most revenue will be generated the United States, with an estimated US$541.20bn in 2024.
Furthermore, in the Media market of Malaysia, it is anticipated that 35.44% of total revenues will be generated through digital Media market by the year 2029.
In Malaysia, the media landscape is increasingly dominated by digital platforms, as traditional outlets struggle to engage a tech-savvy audience.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

Traditional media with non-digital revenues from TV, radio, music, print, and video games
Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks

Movie theater ticket sales
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
Demo/trial versions
Esports & gaming advertising revenues

The Media market in Malaysia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Malaysia are increasingly consuming media content through digital platforms, such as streaming services and social media. This shift in preference can be attributed to the convenience and accessibility offered by these platforms. Additionally, there is a growing demand for localized content that caters to the diverse cultural and linguistic backgrounds of the Malaysian population. As a result, media companies are investing in producing and distributing content that resonates with the local audience.

Trends in the market: One of the key trends in the media market in Malaysia is the rise of streaming services. Platforms like Netflix and iFlix have gained popularity among Malaysian consumers, who are now opting for on-demand content that can be accessed anytime, anywhere. This trend has led to a decline in traditional media consumption, such as television and print media. As a result, media companies are adapting their strategies to focus more on digital platforms and creating original content for streaming services. Another trend in the market is the increasing use of social media as a primary source of news and entertainment. Malaysians are actively engaging with social media platforms like Facebook, Instagram, and YouTube, where they can access a wide range of content, including news, videos, and live streams. This trend has led to the emergence of social media influencers and content creators who have a significant impact on consumer behavior and brand perception.

Local special circumstances: Malaysia is a multicultural and multilingual country, with a diverse population that speaks various languages, including Malay, English, Chinese, and Tamil. This linguistic diversity has created a demand for media content in different languages, leading to the growth of niche media outlets and platforms that cater to specific language communities. Media companies are capitalizing on this demand by producing content in multiple languages and targeting specific audience segments.

Underlying macroeconomic factors: The growth of the media market in Malaysia can also be attributed to the country's strong economic performance and increasing disposable income. As the economy continues to grow, more Malaysians have the means to access and consume media content. This has created a larger consumer base for media companies, driving the expansion of the market. In conclusion, the media market in Malaysia is evolving to meet the changing preferences of customers, who are increasingly consuming content through digital platforms and social media. The rise of streaming services and the use of social media as a primary source of news and entertainment are key trends in the market. The linguistic diversity of the country has also led to the growth of niche media outlets catering to specific language communities. Overall, the strong economic performance and increasing disposable income in Malaysia are driving the growth of the media market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.