Gaming Hardware - New Zealand

New Zealand

Highlights

In New Zealand, revenue in the Gaming Hardware market market is projected to reach US$333.20m in 2024.
The revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 5.57%, leading to a projected market volume of US$436.90m by 2029.
In this market, the number of users in New Zealand is expected to amount to 327.9k users by 2029.
User penetration in New Zealand will be 5.8% in 2024 and is expected to increase to 6.0% by 2029.
The average revenue per user (ARPU) in New Zealand is expected to amount to US$1.09k.
In a global context, the majority of revenue will be generated China, with an estimated figure of US$33.31bn in 2024.
In New Zealand, the gaming hardware market is experiencing a surge in demand driven by increasing popularity of esports and immersive gaming experiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Gaming Hardware market in New Zealand has been experiencing significant growth in recent years.

Customer preferences: Customers in New Zealand have shown a strong preference for high-quality gaming hardware that offers immersive gaming experiences. They are particularly interested in gaming consoles, gaming PCs, and gaming accessories such as controllers and headsets. The demand for gaming hardware with advanced features and capabilities has been on the rise, as customers seek to enhance their gaming experiences. Additionally, customers in New Zealand value gaming hardware that is compatible with a wide range of games and platforms, allowing them to have a diverse gaming experience.

Trends in the market: One of the key trends in the gaming hardware market in New Zealand is the increasing popularity of gaming consoles. Console gaming has gained traction among customers due to its ease of use and accessibility. The latest generation of gaming consoles offers advanced graphics, faster processing speeds, and a wide range of gaming titles, attracting a growing number of customers. Additionally, the rise of online multiplayer gaming has further fueled the demand for gaming consoles in New Zealand. Another trend in the market is the growing interest in gaming PCs. Customers are increasingly turning to gaming PCs for their superior performance and customization options. Gaming PCs allow customers to play high-resolution games with smooth frame rates and take advantage of virtual reality technology. The ability to upgrade components and customize the hardware to suit individual preferences is also appealing to customers in New Zealand.

Local special circumstances: New Zealand has a vibrant gaming community, with a strong interest in both local and international gaming content. The country has a number of gaming conventions, esports events, and gaming cafes that attract gaming enthusiasts. This strong gaming culture has contributed to the growth of the gaming hardware market in New Zealand, as customers are eager to invest in high-quality hardware to enhance their gaming experiences.

Underlying macroeconomic factors: The strong growth in the gaming hardware market in New Zealand can be attributed to several underlying macroeconomic factors. The country has a stable economy and a high standard of living, which allows customers to allocate a portion of their disposable income towards entertainment and leisure activities such as gaming. Additionally, the increasing availability of high-speed internet and the growing popularity of online gaming have created a favorable environment for the gaming hardware market to thrive. In conclusion, the Gaming Hardware market in New Zealand is experiencing significant growth due to customer preferences for high-quality gaming hardware, including gaming consoles and gaming PCs. The increasing popularity of gaming consoles and the growing interest in gaming PCs are key trends in the market. The strong gaming culture in New Zealand and the country's stable economy are also contributing to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Gaming Hardware market, which includes various types of gaming devices such as consoles, gaming PCs and laptops, and peripherals. This market covers both online and offline sales of gaming hardware. All monetary figures refer to consumer spending on these hardware products and accessories. This spending considers any discounts, margins, and taxes.

Modeling approach / Market size:

The market size is determined through a comprehensive approach. We utilize data from annual financial reports of leading companies, industry associations, third-party studies and reports, primary research surveys (e.g., Consumer Insights), and performance metrics (e.g., user adoption rates, price points, usage patterns) to analyze the markets. To estimate the segment size for each country, we consider relevant key market indicators and data from country-specific industry associations. This includes macroeconomic indicators, historical trends, current market dynamics, and reported performance metrics of key industry players. Factors like average prices and purchase frequencies are considered.

Forecasts:

We apply diverse forecasting techniques tailored to the behavior of the specific market. For instance, methods like trend smoothing and adoption curve analysis are well-suited for forecasting trends in gaming hardware, considering the evolving nature of technology adoption. The main drivers influencing forecasts include economic indicators such as GDP per capita, consumer spending per capita, and technological advancements like 5G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated biannually to reflect any changes in market dynamics. The impact of external factors, such as the COVID-19 pandemic, is considered at the country-specific level. The text incorporates current exchange rates in its modeling. Additionally, any impacts from events like the Russia-Ukraine war or significant industry developments are considered on a country-specific basis. The market information is refreshed twice a year. In some instances, updates are made on an ad hoc basis, such as when new pertinent data is released or substantial shifts within the market impact projected trends. Consumer Insights data is reweighted to ensure representativeness.