Gaming PCs & Laptops - Asia

Asia

Highlights

In Asia, revenue in the Gaming PCs & Laptops market market is projected to reach US$26.73bn in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 5.30%, which will result in a projected market volume of US$34.61bn by 2029.
Within this market in Asia, the number of users is anticipated to amount to 78.5m users by 2029.
User penetration in Asia will be 1.5% in 2024 and is expected to rise to 1.7% by 2029.
The average revenue per user (ARPU) in this region is expected to reach US$391.10.
In a global context, the majority of revenue will be generated China, with an expected revenue of US$12.96bn in 2024.
In Asia, particularly in South Korea, the demand for high-performance gaming PCs and laptops is surging, driven by the country's competitive esports culture and tech-savvy youth.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Gaming PCs & Laptops market in Asia is experiencing significant growth and development, driven by the increasing demand for high-performance gaming devices in the region.

Customer preferences: Customers in Asia have shown a strong preference for gaming PCs and laptops that offer superior graphics, processing power, and overall performance. This is due to the growing popularity of competitive gaming and the desire for immersive gaming experiences. Gamers in Asia also value durability and reliability in their gaming devices, as they often spend long hours playing games.

Trends in the market: One of the key trends in the Gaming PCs & Laptops market in Asia is the rise of eSports. Competitive gaming has gained immense popularity in countries like South Korea, China, and Japan, leading to a surge in demand for gaming PCs and laptops that can handle the requirements of professional gaming. As a result, gaming hardware manufacturers are focusing on developing high-performance devices specifically tailored for eSports enthusiasts. Another trend in the market is the increasing adoption of virtual reality (VR) gaming. VR technology has become more accessible and affordable, leading to a growing number of gamers in Asia embracing this immersive gaming experience. This has created a demand for gaming PCs and laptops that can support VR gaming, with powerful processors and graphics cards.

Local special circumstances: Asia is a diverse region with different countries having their own unique gaming cultures and preferences. For example, South Korea is known for its highly competitive gaming scene, with professional gamers being treated as celebrities. This has created a strong demand for high-performance gaming PCs and laptops in the country. On the other hand, countries like China and Japan have a large population of casual gamers who prefer gaming laptops that are portable and offer a good balance between performance and affordability.

Underlying macroeconomic factors: The rapid economic growth in Asia has contributed to the development of the Gaming PCs & Laptops market. As disposable incomes rise, more people are able to afford gaming devices, leading to an increase in demand. Additionally, the increasing penetration of the internet and the growing popularity of online gaming have also fueled the demand for gaming PCs and laptops in the region. In conclusion, the Gaming PCs & Laptops market in Asia is witnessing significant growth and development, driven by customer preferences for high-performance devices, the rise of eSports, the increasing adoption of VR gaming, and the underlying macroeconomic factors such as rapid economic growth and the increasing penetration of the internet. As the gaming industry continues to evolve, it is expected that the market for gaming PCs and laptops in Asia will continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Gaming Hardware market, which includes various types of gaming devices such as consoles, gaming PCs and laptops, and peripherals. This market covers both online and offline sales of gaming hardware. All monetary figures refer to consumer spending on these hardware products and accessories. This spending considers any discounts, margins, and taxes.

Modeling approach / Market size:

The market size is determined through a comprehensive approach. We utilize data from annual financial reports of leading companies, industry associations, third-party studies and reports, primary research surveys (e.g., Consumer Insights), and performance metrics (e.g., user adoption rates, price points, usage patterns) to analyze the markets. To estimate the segment size for each country, we consider relevant key market indicators and data from country-specific industry associations. This includes macroeconomic indicators, historical trends, current market dynamics, and reported performance metrics of key industry players. Factors like average prices and purchase frequencies are considered.

Forecasts:

We apply diverse forecasting techniques tailored to the behavior of the specific market. For instance, methods like trend smoothing and adoption curve analysis are well-suited for forecasting trends in gaming hardware, considering the evolving nature of technology adoption. The main drivers influencing forecasts include economic indicators such as GDP per capita, consumer spending per capita, and technological advancements like 5G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated biannually to reflect any changes in market dynamics. The impact of external factors, such as the COVID-19 pandemic, is considered at the country-specific level. The text incorporates current exchange rates in its modeling. Additionally, any impacts from events like the Russia-Ukraine war or significant industry developments are considered on a country-specific basis. The market information is refreshed twice a year. In some instances, updates are made on an ad hoc basis, such as when new pertinent data is released or substantial shifts within the market impact projected trends. Consumer Insights data is reweighted to ensure representativeness.