Games Live Streaming - Central America

In Central America, revenue in the Games Live Streaming market market is projected to reach US$45.50m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 6.25%, leading to a projected market volume of US$61.61m by 2029.
The number of users in the Games Live Streaming market market in Central America is anticipated to amount to 8.7m users by 2029.
User penetration is expected to be 12.0% in 2024 and is projected to increase to 15.5% by 2029.
In a global context, the majority of revenue will be generated China, with figures of US$2.58bn in 2024.
The average revenue per user (ARPU) in the Games Live Streaming market market withCentral_America is projected to amount to US$7.15 in 2024.
In Central America, the burgeoning interest in esports has significantly boosted games live streaming, cultivating a vibrant online community and expanding advertising opportunities.

Definition:

Games live streaming refers to the practice of broadcasting video gameplay and commentary in real-time to an online audience. The market for games live streaming encompasses a wide range of platforms, services, and products, including streaming platforms.

Additional Notes:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through advertising and consumer spending on subscriptions and gifts. Market numbers for Esports live streaming are also featured in the Esports market. Key players in the market are live streaming platforms, such as Twitch, Youtube Gaming or Facebook Gaming. For more information on the data displayed, use the info button right next to the boxes.

Live streaming advertising, such as ads on Twitch
Consumer spending on platforms, such as subscriptions or donations to streamers on e.g. Twitch
Sponsorships for special status of streamers, such as being a Twitch partnered streamer
Live streaming of non-related gaming content, such as In Real Life content on Twitch, e.g. cooking

Live streaming TV content, such as television streams
Any form of live streams not provided on gaming streaming platforms (Twitch, YouTube Gaming, Facebook Gaming, etc.), such as Instagram or TikTok live streams

The Games Live Streaming market in Central America has experienced significant growth in recent years, driven by the increasing popularity of online gaming and the growing demand for interactive entertainment.

Customer preferences: Central American consumers have shown a strong preference for live streaming platforms that offer a wide variety of games and interactive features. They enjoy the ability to watch their favorite games being played in real-time, as well as the opportunity to interact with other viewers and the streamer through chat and comments. The convenience of being able to watch live streams on multiple devices, such as smartphones and tablets, has also contributed to the growing popularity of games live streaming in the region.

Trends in the market: One of the key trends in the Games Live Streaming market in Central America is the rise of local gaming influencers and streamers. These individuals have gained a large following by showcasing their gaming skills and providing entertaining commentary during live streams. Their popularity has attracted the attention of brands and advertisers, who are increasingly partnering with these influencers to promote their products and services. This trend has not only provided streamers with new sources of income but has also contributed to the overall growth of the market. Another trend in the market is the increasing integration of e-sports tournaments with live streaming platforms. E-sports, or competitive video gaming, has gained significant traction in Central America, with large-scale tournaments being held regularly. Live streaming platforms have capitalized on this trend by providing viewers with the opportunity to watch these tournaments live, further enhancing the overall gaming experience.

Local special circumstances: Central America has a relatively young population, with a high percentage of tech-savvy individuals who are early adopters of new technologies. This demographic factor has played a significant role in the growth of the Games Live Streaming market in the region. Additionally, the region's improving internet infrastructure and increasing access to high-speed internet have made it easier for consumers to engage in live streaming activities.

Underlying macroeconomic factors: The economic growth and rising disposable income in Central America have also contributed to the development of the Games Live Streaming market. As consumers have more discretionary income, they are willing to spend money on entertainment and leisure activities, including live streaming games. Furthermore, the increasing penetration of smartphones and affordable data plans has made live streaming more accessible to a larger segment of the population. In conclusion, the Games Live Streaming market in Central America has experienced significant growth due to customer preferences for interactive and engaging platforms, the rise of local gaming influencers, the integration of e-sports tournaments, the region's young and tech-savvy population, and the improving macroeconomic conditions. As the market continues to evolve, it is expected that new trends and opportunities will emerge, further fueling the growth of the industry.

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Live video content is no longer a novelty. In the entertainment industry, the popularity of live streaming as a format has been linked to the gaming world. Almost thirty percent of internet users worldwide watched live streaming content weekly in the last quarter of 2023. Breaking news and sports were the most popular categories of livestream videos among U.S. audiences as of March 2024.