Cinema - Western Africa

Western Africa

Highlights

In Western Africa, revenue in the Cinema market is projected to reach US$213.90m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 6.99%, leading to a projected market volume of US$299.90m by 2029.
By 2029, the number of viewers in the Cinema market in Western Africa is anticipated to be 15.4m users.
User penetration will be 3.1% in 2024 and is expected to increase to 3.3% by 2029.
The average revenue per viewer in this market is expected to amount to US$16.85.
In a global context, the most revenue will be generated the United States, with a figure of US$20.98bn in 2024.
In Nigeria, the cinema market is increasingly driven by the rise of local content production, reflecting a growing demand for culturally relevant narratives.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema market in Western Africa is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this positive trajectory. Customer preferences in Western Africa have shifted towards a greater demand for entertainment and leisure activities. As disposable incomes rise and the middle class expands, people are increasingly looking for ways to relax and enjoy their free time. Going to the cinema has become a popular choice among individuals and families, providing an opportunity to escape from daily routines and immerse themselves in the world of movies. Trends in the market reflect this growing interest in cinema. The number of cinema screens and theaters has been steadily increasing across Western Africa, with both local and international cinema chains expanding their presence in the region. This expansion is driven by the recognition of the market potential and the willingness of consumers to spend on entertainment. Additionally, advancements in technology and the availability of high-quality audiovisual experiences have enhanced the cinema-going experience, further attracting audiences. Local special circumstances also play a role in the development of the cinema market in Western Africa. The region is known for its vibrant film industry, commonly referred to as Nollywood, which produces a significant number of movies each year. This local film production not only fuels the demand for cinema screenings but also contributes to the overall cultural and economic growth of the region. Western African audiences have a strong affinity for local cinema, and the success of Nollywood films has helped create a thriving cinema culture. Underlying macroeconomic factors have also contributed to the growth of the cinema market in Western Africa. Economic stability and a growing middle class have increased consumer spending power, allowing more people to afford cinema tickets. Additionally, urbanization and population growth have created a larger target audience for cinema operators, as more people are concentrated in urban areas where cinemas are typically located. These factors, combined with a favorable business environment and government support for the entertainment industry, have created a conducive environment for the development of the cinema market. In conclusion, the Cinema market in Western Africa is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As the demand for entertainment and leisure activities continues to rise, the cinema industry in Western Africa is poised for further expansion and success.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.