Esports Betting - Switzerland | Statista Market Forecast

In Switzerland, revenue in the Esports Betting market market is projected to reach US$23.9m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.32%, culminating in a projected market volume of US$31.0m by 2029.
While most revenue is generated the United States, in Switzerland is also part of this growing market.
The average revenue per user (ARPU) in Switzerland is anticipated to amount to US$79.3.
In Switzerland, the Esports betting market is gaining traction as regulatory frameworks evolve, fostering a more competitive landscape for both operators and players.

Definition:

Esports betting refers to the act of placing wagers on competitive video gaming events. It involves predicting the outcomes of Esports matches or tournaments and placing bets on various aspects, such as the winning team, individual player performances, or specific in-game events. Esports betting has gained significant popularity, with dedicated platforms and bookmakers offering odds and opportunities for enthusiasts to engage in this form of gambling related to the rapidly growing Esports industry.

Additional information:

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online betting on the outcome of various Esports matches in games such as League of Legends, Dota 2, CS:GO, etc.
Betting on the overall winners of Esports tournaments in games such as the Dota 2 International or the League of Legends World Championship
Betting on specific events or outcomes in an Esports game, such as the first team to score, the number of kills a player will get, or the length of a match

Online betting on non-Esports related sports, such as football or tennis matches
Offline betting on Esports, such as betting in a physical store

The Esports Betting Market in Switzerland has seen moderate growth in recent years, influenced by factors like the increasing popularity of digital gaming, growing interest in competitive esports, and the convenience of online betting. However, the subdued growth rate is impacted by factors such as strict regulations and limited awareness among the general population.

Customer preferences: The growing popularity of esports has led to an increase in demand for esports betting, with Switzerland being a major market for this industry. This trend is driven by the younger demographic in the country, who are more tech-savvy and open to new forms of entertainment. Additionally, the rise of mobile and online gaming has made it easier for consumers to access and participate in esports betting, providing a convenient and immersive experience for enthusiasts. This shift towards online platforms has also allowed for a more diverse and global audience, further driving the growth of the esports betting market.

Trends in the market: In Switzerland, the Esports Betting Market within the eSports Market is experiencing a surge in growth, as more traditional sports betting companies are expanding into the esports market. This trend is significant as it highlights the increasing mainstream acceptance of esports and the potential for significant revenue growth in the coming years. It also presents opportunities for collaboration and partnerships between traditional sports and esports. Additionally, with the legalization of sports betting in Switzerland, the esports betting market is expected to experience further growth and attract new investors and stakeholders.

Local special circumstances: In Switzerland, the Esports Betting Market within the eSports Market is heavily influenced by the country's strict regulations on gambling. This has led to a unique market dynamic where traditional sports betting operators have a strong presence in the Esports Betting Market, as they are already licensed to offer online gambling services. Additionally, Switzerland's strong economy and high standard of living contribute to a high demand for Esports Betting, making it a key market for global Esports Betting companies.

Underlying macroeconomic factors: The Esports Betting Market in Switzerland is also influenced by macroeconomic factors such as technological advancements, regulatory support, and investment in the gaming industry. Countries with favorable regulatory environments and strong investment in esports technologies are experiencing faster market growth compared to regions with regulatory challenges and limited funding. Additionally, the growing popularity of esports and its audience demographics, coupled with the country's stable economy and high disposable income, are driving the demand for esports betting in Switzerland.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Esports betting market, which comprises revenues from online betting on Esports events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

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The rapidly growing phenomenon surrounding eSports continues to gather steam. The intersection of gaming and sports offers an innovative wave of branding opportunities, engaging content and activations for millions across the world. It therefore comes as no surprise that the size of the global eSports market is expected to increase more than fivefold between 2023 and 2032, reaching a value of over 10 billion U.S. dollars within the next ten years.