AR Software - Vietnam | Statista Market Forecast

In Vietnam, revenue in the AR Software market market is projected to reach US$37.1m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 8.90%, with a resulting projected market volume of US$56.8m by 2029.
Although most revenue is generated the United States, Vietnam's market is also growing.
In the AR Software market market, the number of users in Vietnam is expected to amount to 44.7m users by 2029.
User penetration in Vietnam will be 42.9% in 2024, and it is expected to hit 43.7% by 2029.
The average revenue per user (ARPU) in Vietnam is expected to amount to US$0.9.
Vietnam is experiencing a surge in AR software adoption, driven by its burgeoning tech startup ecosystem and increasing investment in digital transformation initiatives.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Vietnam is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory.

Customer preferences play a crucial role in driving the growth of the AR Software market in Vietnam. As technology becomes more accessible and affordable, customers are increasingly seeking immersive and interactive experiences. AR software provides a unique way for businesses to engage with their customers, offering them a virtual experience that enhances their interaction with products and services.

This has led to a growing demand for AR software in various industries, including retail, entertainment, and tourism. Trends in the market further support the growth of the AR Software market in Vietnam. The country has seen an increase in the adoption of smartphones and other mobile devices, which serve as the primary platform for AR applications.

This widespread usage of mobile devices creates a favorable environment for the development and utilization of AR software. Additionally, advancements in AR technology, such as improved graphics and enhanced tracking capabilities, have made AR experiences more realistic and appealing to customers. These trends have fueled the demand for AR software in Vietnam and are expected to continue driving market growth.

Local special circumstances also contribute to the development of the AR Software market in Vietnam. The country has a young and tech-savvy population, which is eager to embrace new technologies and experiences. This demographic factor creates a strong market for AR software, as young consumers are more likely to engage with AR applications and explore the possibilities they offer.

Furthermore, the government of Vietnam has been actively promoting the development of the technology sector, including AR software, through various initiatives and incentives. This supportive environment encourages businesses to invest in AR software and drives market growth. Underlying macroeconomic factors also play a role in the development of the AR Software market in Vietnam.

The country has been experiencing steady economic growth, which has led to an increase in disposable income and consumer spending. As a result, businesses have more resources to invest in innovative technologies like AR software. Additionally, Vietnam has a thriving startup ecosystem, with many local entrepreneurs and companies focusing on developing AR applications.

This entrepreneurial spirit and innovation contribute to the growth and competitiveness of the AR Software market in Vietnam. In conclusion, the AR Software market in Vietnam is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The demand for immersive and interactive experiences, advancements in AR technology, a young and tech-savvy population, government support, and a thriving startup ecosystem all contribute to the positive trajectory of the market.

As these factors continue to evolve and strengthen, the AR Software market in Vietnam is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.