AR Software - Pakistan | Statista Market Forecast

Revenue in the AR Software market market in Pakistan is projected to reach US$4.2m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.53%, resulting in a projected market volume of US$6.4m by 2029.
While most revenue in the AR Software market market is generated the United States, in Pakistan is also witnessing growth in this sector.
In the AR Software market market in Pakistan, the number of users is expected to amount to 42.6m users by 2029.
User penetration in Pakistan will be 13.3% in 2024 and is expected to hit 15.8% by 2029.
The average revenue per user (ARPU) in Pakistan is expected to amount to US$0.1.
Pakistan's AR software market is experiencing a surge in interest, driven by increased investment in educational technology and immersive training solutions.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Pakistan is experiencing significant growth and development, driven by various factors such as increasing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in Pakistan are increasingly showing a preference for AR software due to its ability to enhance user experiences and provide interactive and immersive content. The younger generation, in particular, is embracing AR technology for gaming, education, and entertainment purposes. Additionally, businesses are also adopting AR software to improve their marketing and advertising strategies, as it allows them to create unique and engaging content that captures the attention of their target audience.

Trends in the market: One of the key trends in the AR Software market in Pakistan is the growing demand for AR gaming applications. With the increasing popularity of mobile gaming, developers are leveraging AR technology to create innovative and immersive gaming experiences. This trend is expected to continue as more game developers and studios invest in AR software development. Another trend in the market is the integration of AR technology in the education sector. AR software is being used to create interactive and engaging educational content, allowing students to visualize complex concepts and enhance their learning experience. This trend is driven by the need for innovative teaching methods and the desire to make education more accessible and enjoyable for students.

Local special circumstances: Pakistan has a young and tech-savvy population, which contributes to the growing demand for AR software. The country has a large number of smartphone users, providing a ready market for AR applications. Additionally, the government of Pakistan has launched initiatives to promote the growth of the IT sector, including AR software development. These initiatives have created a favorable environment for AR software companies to thrive and expand their operations in the country.

Underlying macroeconomic factors: The AR Software market in Pakistan is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth, leading to an increase in disposable income and consumer spending. This has resulted in a higher demand for entertainment and leisure activities, including AR gaming and other AR applications. Furthermore, the increasing internet penetration and access to high-speed internet services have also contributed to the growth of the AR Software market in Pakistan, as it allows for seamless and uninterrupted AR experiences. In conclusion, the AR Software market in Pakistan is witnessing significant growth and development, driven by increasing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for AR software is expected to continue to rise as more customers and businesses recognize the benefits and potential of AR technology.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.