AR Software - Brazil | Statista Market Forecast

Revenue in the AR Software market market in Brazil is projected to reach US$358.2m in 2024.
Revenue in Brazil is expected to show an annual growth rate (CAGR 2024-2029) of 8.52%, resulting in a projected market volume of US$539.2m by 2029.
With a projected market volume of US$3.9bn in 2024, most revenue in the global AR Software market market is generated the United States.
In the AR Software market market in Brazil, the number of users is expected to amount to 108.2m users by 2029.
User penetration in Brazil will be 46.7% in 2024 and is expected to hit 48.5% by 2029.
The average revenue per user (ARPU) in Brazil is expected to amount to US$3.5.
Brazil's AR software market is rapidly evolving, driven by increasing investment in digital transformation across industries and a burgeoning tech-savvy consumer base.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Brazil is experiencing significant growth and development due to several key factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the positive trajectory of the AR Software market in Brazil.

Customer preferences in Brazil are shifting towards immersive and interactive experiences, which is driving the demand for AR Software. Consumers are increasingly seeking out unique and engaging content, and AR Software provides a way for businesses to deliver these experiences. Additionally, the younger generation in Brazil is particularly drawn to AR technology, further fueling the demand for AR Software.

Trends in the market indicate that businesses in Brazil are recognizing the potential of AR Software to enhance their operations. Industries such as retail, real estate, and tourism are incorporating AR Software into their strategies to improve customer engagement and drive sales. For example, retailers are using AR Software to create virtual try-on experiences for customers, allowing them to see how products will look before making a purchase.

This trend is expected to continue as more businesses realize the benefits of AR Software. Local special circumstances in Brazil also contribute to the development of the AR Software market. Brazil has a large and growing tech-savvy population, which creates a favorable environment for the adoption of AR technology.

Additionally, Brazil has a strong creative industry, which is well-positioned to leverage AR Software to create innovative and engaging content. These special circumstances provide a unique opportunity for the AR Software market to thrive in Brazil. Underlying macroeconomic factors also play a role in the growth of the AR Software market in Brazil.

The Brazilian economy has been steadily recovering from a period of recession, leading to increased consumer spending and business investment. This economic growth provides businesses with the resources to invest in AR Software and drives the overall demand for AR technology. In conclusion, the AR Software market in Brazil is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

The shift towards immersive experiences, the recognition of AR Software's potential by businesses, the tech-savvy population, the strong creative industry, and the recovering economy all contribute to the positive trajectory of the AR Software market in Brazil.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.