App - Western Africa
Western Africa- Total revenue in the App market is projected to reach US$145.50m in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 6.39%, resulting in a projected market volume of US$228.40m by 2029.
- In-app purchase (IAP) revenue in the App market is projected to reach US$48.86m in 2022.
- Paid app revenue in the App market is projected to reach US$17.01m in 2022.
- Advertising revenue in the App market is projected to reach US$79.66m in 2022.
- The number of downloads in the App market is projected to reach 506.30m downloads in 2022.
- The average revenue per download currently is expected to amount to US$0.29.
- A global comparison reveals that most revenue is generated China (US$162.40bn in 2022).
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
