Digital Video Advertising - Switzerland

Ad spending in the Digital Video Advertising market in Switzerland is forecasted to reach US$523.50m in 2024.
The expected annual growth rate (CAGR 2024-2030) for ad spending indicates a 5.20% increase, leading to a projected market volume of US$709.60m by 2030.
With a projected market volume of US$85.39bn in 2024, the majority of revenue is anticipated to be generated the United States.
In Switzerland, 74% of total ad spending in the Digital Video Advertising market is estimated to be generated through mobile by 2030.
The average ad spending per internet user in the Digital Video Advertising market is projected to be US$60.35 in 2024.
Connected TV ad spending in the Digital Video Advertising market is projected to reach US$81.80m in 2024.
Connected TV is expected to exhibit an annual growth rate (CAGR 2024-2030) of 4.92%, resulting in a projected market volume of US$109.10m by 2030.
Ad spending on short-form videos in the Digital Video Advertising market is projected to reach US$192.00m in 2024.
The ad spending on short-form videos is anticipated to show an annual growth rate (CAGR 2024-2030) of 9.06%, resulting in a projected market volume of US$323.00m by 2030.
Switzerland's high demand for premium video content drives growth in Digital Video Advertising, attracting affluent audiences and enhancing brand engagement.

Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising
Ad spending on short-form videos

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

The Digital Video Advertising market in Switzerland has been experiencing significant growth in recent years. Customer preferences in Switzerland have shifted towards digital video advertising due to the increasing popularity of online video consumption. With the rise of smartphones and high-speed internet connections, consumers are spending more time watching videos online. This has created a lucrative opportunity for advertisers to reach their target audience through digital video advertising. Trends in the market show that advertisers in Switzerland are increasingly investing in digital video advertising to capture the attention of consumers. This is driven by the effectiveness of video ads in conveying brand messages and engaging viewers. Advertisers are leveraging the power of storytelling and visual elements to create impactful video ads that resonate with their target audience. Local special circumstances in Switzerland also contribute to the growth of the digital video advertising market. Switzerland has a high level of internet penetration and a tech-savvy population, making it an ideal market for digital advertising. Additionally, the country has a strong economy and a high standard of living, which provides advertisers with a financially stable consumer base. Underlying macroeconomic factors further support the development of the digital video advertising market in Switzerland. The country has a strong GDP per capita and a stable economy, which creates a favorable environment for businesses to invest in advertising. Furthermore, Switzerland has a highly educated workforce and a culture of innovation, which encourages the adoption of new technologies and digital advertising strategies. In conclusion, the Digital Video Advertising market in Switzerland is experiencing significant growth due to customer preferences for online video consumption, increasing investments from advertisers, local special circumstances, and underlying macroeconomic factors. As consumers continue to spend more time watching videos online, advertisers will continue to invest in digital video advertising to capture their attention and drive brand awareness.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 billion dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.