Digital Video Advertising - GCC | Statista Market Forecast

Ad spending in the Digital Video Advertising market in the GCC is forecasted to reach US$772.90m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 5.68%, leading to a projected market volume of US$1.08bn by 2030.
With a projected market volume of US$85.39bn in 2024, the majority of revenue will be generated the United States.
Within the Digital Video Advertising market, 67% of total ad spending is expected to come from mobile in 2030.
The average ad spending per internet user in the Digital Video Advertising market is projected to be US$16.11 in 2024.
Connected TV ad spending in the Digital Video Advertising market is expected to reach US$62.94m in 2024.
Connected TV is forecasted to exhibit an annual growth rate (CAGR 2024-2030) of 4.17%, resulting in a projected market volume of US$80.44m by 2030.
Ad spending on short-form videos in the Digital Video Advertising market is projected to reach US$330.00m in 2024, with an expected annual growth rate (CAGR 2024-2030) of 9.15%, leading to a projected market volume of US$557.90m by 2030.
In the GCC, digital video advertising is rapidly growing, with brands leveraging advanced targeting capabilities to reach specific audiences effectively.

Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising
Ad spending on short-form videos

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

The Digital Video Advertising market in GCC is experiencing significant growth and development.

Customer preferences: Customers in the GCC region are increasingly turning to digital video advertising as a means of reaching their target audience. The popularity of video content has been steadily rising, with consumers spending more time watching videos online. This shift in consumer behavior has led to a greater demand for digital video advertising, as businesses recognize the effectiveness of this medium in capturing the attention of their target market.

Trends in the market: One of the key trends in the GCC digital video advertising market is the increasing adoption of mobile devices. Mobile phones and tablets have become the primary devices for accessing the internet in the region, and this has led to a surge in mobile video consumption. As a result, advertisers are focusing on creating mobile-friendly video content and optimizing their campaigns for mobile platforms. Another trend in the market is the rise of programmatic advertising. Programmatic advertising allows for real-time bidding and automated ad placement, which enables advertisers to reach their target audience more efficiently and effectively. This trend is gaining traction in the GCC region, as advertisers seek to maximize their return on investment and improve the overall effectiveness of their digital video advertising campaigns.

Local special circumstances: The GCC region is known for its high disposable income and strong purchasing power, making it an attractive market for advertisers. Additionally, the region has a large and diverse population, with a significant proportion of young and tech-savvy individuals. This demographic is highly engaged with digital media and is more likely to respond positively to digital video advertising. Furthermore, the GCC region is home to a number of multinational companies and global brands, which are increasingly investing in digital video advertising to promote their products and services. This has led to a competitive marketplace, with advertisers vying for the attention of consumers through innovative and engaging video content.

Underlying macroeconomic factors: The GCC region has been experiencing rapid economic growth and development, which has fueled the expansion of the digital video advertising market. The region's governments have been investing heavily in infrastructure and technology, creating a favorable environment for digital advertising to thrive. Additionally, the increasing internet penetration and smartphone adoption rates have further contributed to the growth of the digital video advertising market in the GCC. In conclusion, the Digital Video Advertising market in GCC is witnessing significant growth and development, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Advertisers in the region are increasingly recognizing the value of digital video advertising in reaching their target audience and are adapting their strategies accordingly. As the market continues to evolve, it is expected that digital video advertising will play an even larger role in the marketing strategies of businesses in the GCC region.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 billion dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.