Digital Video Advertising - Dominican Republic

Ad spending in the Digital Video Advertising market in the Dominican Republic is forecasted to reach US$68.35m in 2024.
The expected annual growth rate (CAGR 2024-2030) of 5.79% indicates a projected market volume of US$95.82m by 2030.
In 2024, the projected market volume is estimated to be US$85.39bn, with the majority of revenue generated the United States.
Within the Digital Video Advertising market, 88% of total ad spending is anticipated to be generated through mobile by 2030.
The projected average ad spending per internet user in the Digital Video Advertising market is US$6.22 in 2024.
Connected TV ad spending in the Digital Video Advertising market is expected to reach US$1.99m in 2024, with an annual growth rate (CAGR 2024-2030) of 3.93%, resulting in a projected market volume of US$2.51m by 2030.
Ad spending on short-form videos in the Digital Video Advertising market is projected to reach US$32.02m in 2024, with an expected annual growth rate (CAGR 2024-2030) of 8.62%, leading to a projected market volume of US$52.58m by 2030.
The Dominican Republic's Digital Video Advertising market is rapidly growing, driven by increased internet penetration and a surge in online video consumption.

Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising
Ad spending on short-form videos

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

The Digital Video Advertising market in Dominican Republic is experiencing significant growth and development.

Customer preferences: Dominican Republic has a large and growing population of internet users, with a high percentage of them accessing the internet through mobile devices. This has led to an increased demand for digital video content, as consumers prefer to watch videos on their smartphones and tablets. Additionally, there is a growing trend of cord-cutting, with more people opting to stream videos online rather than subscribing to traditional cable or satellite TV services. This shift in consumer behavior has created a strong demand for digital video advertising, as advertisers recognize the effectiveness of reaching their target audience through online video platforms.

Trends in the market: One of the key trends in the digital video advertising market in Dominican Republic is the rise of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it more efficient and cost-effective. This trend is driven by the increasing availability of data and advanced targeting capabilities, which enable advertisers to reach their desired audience with precision. Programmatic advertising also provides real-time insights and analytics, allowing advertisers to optimize their campaigns and measure their return on investment. Another trend in the market is the growing popularity of native advertising. Native ads are seamlessly integrated into the user experience, making them less intrusive and more engaging for consumers. This type of advertising is particularly effective in the digital video space, as it allows advertisers to create branded content that is relevant and valuable to the viewer. Native ads also tend to perform better in terms of click-through rates and engagement, leading to higher conversion rates for advertisers.

Local special circumstances: The Dominican Republic has a vibrant and rapidly growing digital ecosystem, with a number of local digital media companies and content creators. This has led to the emergence of a strong local digital video advertising market, with advertisers increasingly looking to collaborate with local influencers and content creators to reach their target audience. This trend is driven by the desire to create authentic and culturally relevant content that resonates with Dominican consumers.

Underlying macroeconomic factors: The Dominican Republic has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for advertisers, as consumers have more purchasing power and are more likely to engage with digital video advertising. Additionally, the government has been investing in improving the country's digital infrastructure, including expanding broadband access and promoting the adoption of digital technologies. This has further fueled the growth of the digital video advertising market in Dominican Republic, as more people have access to high-speed internet and are able to consume video content online.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 billion dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.