Digital Out-of-Home Advertising - Dominican Republic

Ad spending in the Digital Out-of-Home Advertising market in the Dominican Republic is forecasted to reach US$16.50m in 2024.
The market is anticipated to experience an annual growth rate (CAGR 2024-2030) of 6.67%, leading to an estimated market volume of US$24.30m by 2030.
In 2024, the market is expected to reach a volume of US$4.37bn, with the majority of ad spending concentrated China.
The projected average ad spending per capita in the Digital Out-of-Home Advertising market is US$1.44 in 2024.
The Dominican Republic is witnessing a surge in Digital Out-of-Home Advertising, with brands leveraging dynamic content to engage consumers effectively in public spaces.

Definition:
Digital Out-of-Home (DOOH) Advertising refers to all advertising revenues from internet-connected out-of-home advertisements in public areas. The Digital Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Digital Out-of-Home (DOOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Digital billboards (city-light boards)
Digital street furniture (city-light posters)
Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
Digital place-based media (digital ambient media at point of sale)

Traditional billboards (bulletins, large banners, inflatables)
Traditional street furniture (advertising columns)
Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
Traditional place-based media (e.g., traditional ambient media at point of sale, posters in restrooms)
Event- and promotion-related media

The Digital Out-of-Home Advertising market in Dominican Republic has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Dominican Republic have shifted towards more interactive and engaging advertising experiences. Traditional static billboards are being replaced by dynamic digital displays that capture the attention of consumers. This shift is driven by the desire for more personalized and targeted advertising messages, as well as the increasing adoption of digital technology among the population. Trends in the market include the integration of smart technology into digital out-of-home advertising displays. This allows for real-time data collection and analysis, enabling advertisers to create more relevant and impactful campaigns. Additionally, there is a growing emphasis on location-based advertising, with advertisers leveraging the precise targeting capabilities of digital displays to reach consumers in specific geographic areas. Local special circumstances, such as the high tourism industry in the Dominican Republic, also contribute to the growth of the Digital Out-of-Home Advertising market. The country attracts a large number of international visitors, providing advertisers with a unique opportunity to reach a diverse audience. Digital out-of-home advertising displays located in popular tourist destinations, such as resorts and shopping centers, are particularly effective in capturing the attention of both local residents and tourists. Underlying macroeconomic factors, such as the country's stable economic growth and increasing disposable income, also play a role in the development of the Digital Out-of-Home Advertising market. As the economy expands, companies are allocating more resources towards advertising and marketing activities, including digital out-of-home advertising. Additionally, the growing middle class in the Dominican Republic has led to an increase in consumer spending, creating a favorable environment for advertisers to invest in digital out-of-home advertising campaigns. Overall, the Digital Out-of-Home Advertising market in the Dominican Republic is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Advertisers are recognizing the effectiveness of digital out-of-home advertising in reaching and engaging with their target audience, leading to increased investment in this form of advertising. As technology continues to advance and consumer behavior evolves, the market is expected to further expand in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.