In-App Advertising - GCC

GCC

Highlights

Ad spending in the In-App Advertising market in GCC is forecasted to reach US$1.38bn in 2024.
The annual growth rate (CAGR 2024-2030) is expected to be 7.73%, leading to a projected market volume of US$2.16bn by 2030.
The average ad spending per mobile internet user in the In-App Advertising market is estimated to be US$25.19 in 2024.
When compared globally, China is expected to generate the most ad spending, reaching US$132.80bn in 2024.
In the GCC, the In-App Advertising market is rapidly growing due to the region's high smartphone penetration rates and tech-savvy consumer base.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-App Advertising market in GCC is experiencing significant growth due to the increasing popularity of mobile apps and the rising smartphone penetration in the region.

Customer preferences: Customers in the GCC region have shown a strong preference for mobile apps, with a significant portion of their daily digital interactions happening through mobile devices. This has created a lucrative opportunity for advertisers to reach their target audience through in-app advertising. Additionally, customers in the region are increasingly seeking personalized and interactive experiences, which can be effectively delivered through in-app advertising.

Trends in the market: One of the key trends in the In-App Advertising market in GCC is the shift towards programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad space in real-time, enabling them to target specific audiences with personalized messages. This trend is driven by the increasing availability of data and advanced analytics, which enable advertisers to make data-driven decisions and optimize their campaigns for better results. Another trend in the market is the growing adoption of native advertising. Native ads seamlessly blend into the app's content, providing a non-disruptive and engaging user experience. This type of advertising is particularly effective in the GCC region, where customers value authenticity and relevance. Native ads also have higher click-through rates compared to traditional banner ads, making them a preferred choice for advertisers.

Local special circumstances: The GCC region has a high smartphone penetration rate, with a large portion of the population using smartphones as their primary device for accessing the internet. This presents a unique opportunity for advertisers to reach a large and engaged audience through in-app advertising. Additionally, the region has a young and tech-savvy population, which is more likely to engage with mobile apps and respond positively to in-app advertising.

Underlying macroeconomic factors: The In-App Advertising market in GCC is also influenced by the region's strong economic growth and high disposable income. The GCC countries are known for their high GDP per capita and affluent consumer base, which creates a favorable environment for advertisers to invest in in-app advertising. Furthermore, the region's rapid urbanization and digital transformation have led to increased internet connectivity and usage, further fueling the growth of the In-App Advertising market. In conclusion, the In-App Advertising market in GCC is experiencing significant growth due to the increasing popularity of mobile apps, customer preferences for personalized and interactive experiences, and the region's strong macroeconomic factors. The shift towards programmatic advertising and the adoption of native advertising are key trends in the market. The high smartphone penetration rate and the young and tech-savvy population in the region further contribute to the growth of the In-App Advertising market.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.